Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Wed, Feb 19 1992 Date: Wed, 19 Feb 92 06:39:08 EST Message-ID: DECISIONLINE: Advertising USA TODAY Update Feb. 19, 1992 Source: USA TODAY:Gannett National Information Network TURNER PLANS CARTOON NETWORK: Beginning Oct. 1, Ted Turner will offer a 24-hour cartoon network. The new cable channel will use his company's vast library of more than 1,000 cartoons and more than 3,000 half-hours of programs from Hanna-Barbera, which Turner purchased. Turner says the move is "a natural extension of our recently acquired interests in the Hanna-Barbera library." JOLT OFFERS OFFBEAT CAMPAIGN: Jolt Cola has introduced an irreverent ad campaign, targeting truck drivers and college students. Jolt unwrapped the point-of-sale posters, displays and print ads featuring bikini-clad women and double-entendre slogans last month. They'll eventually appear on more than 4,000 college campuses, at truck stops and in college and trucking-industry publications. (For more, see special Jolt package below.) MTV ADS BOOSTED `WAYNE': "Wayne's World" is No. 1 at the box office, and a big chunk of early ticket sales has come from Paramount Pictures' ad blitz. NOT. Success is partly because of exposure on MTV, which with Paramount shared costs for a special and a contest. More such promo:specials may be on the way. "If you can reach the proper audience, we'll see a lot more of this," says analyst David Leibowitz. NEW SERIES PLANNED FOR NEXT FALL: Producers John Cosgrove and Terry Dunn Meurer, whose "Unsolved Mysteries" celebrates its 100th episode Wednesday with a two-hour special, have another version of "Mysteries" for next season. The new show will premiere as a series of specials and expand one "Unsolved" story to an hour. Cosgrove-Meurer will also introduce another series: "Against All Odds," hosted by Lindsay Wagner. FOX TO COVER CAMPAIGN: Fox News Service has announced plans for extensive coverage of the 1992 political season. Fox coverage will be anchored by Jack Cafferty of Fox's WNYW in New York and Lark McCarthy of Fox's WTTG in Washington, D.C. They'll be joined by satirist P.J. O'Rourke and Christopher Matthews, Washington bureau chief for the San Francisco Examiner. CONSUMERS KNOW WENDY'S FOUNDER: According to its latest consumer surveys, Wendy's announced Tuesday that the popularity of its "Where's the Beef?" ads has been topped by spots featuring Dave Thomas, company founder. Nearly 80% of consumers polled remember seeing a Dave Thomas commercial, surpassing the 75% milestone earned in 1984 by "Where's the Beef?". ADS PROMOTE SANDWICH RETURN: Backer Spielvogel Bates:New York, Wendy's advertising agency, has developed two new 30-second TV spots, Hey Dave and French Dave, to promote the return of Wendy's Chicken Cordon Bleu sandwich to the menu. Wendy's had received hundreds of consumer requests to bring the sandwich back, it says. The ads are scheduled to begin on Saturday, Feb. 22, during the Winter Olympics. SPEIDEL REASSESSES ID STRATEGY: Speidel Textron used to consider its line of ID bracelets secondary to its watchbands. This year Speidel is spending $1 million advertising the IDs, the same amount it spends on watchbands, ADWEEK says. Targeting girls aged 12 to 17, the company has expanded beyond the top teen magazines into such publications as Dirt and Beverly Hills 90210: The Official Magazine. P&G EXECUTIVE MAKES CHANGES: Procter & Gamble's Edwin L. Artzt, who took over as P&G's top executive two years ago, has ordered an overhaul of P&G's trade practices, ending discounting and "allowances" for supermarkets that have bloated P&G's annual promotional budgets to an estimated $1.5 billion, ADWEEK says. Artzt says that this is money that P&G could use to develop products, study consumers and advertise. SPECIAL PACKAGE ON JOLT: JOLT ADS USE DOUBLE-ENTENDRES: Jolt Cola's new offbeat advertising campaign uses sexy models and double-entendres to get its message across. One ad for college students shows a young model, breasts partially bared, with a can of Jolt. The slogan: "For your next All Nighter, Jolt Cola." Another, aimed at truckers, has a model on a truck hood. The slogan: "Roadworthy." PRESIDENT DEFENDS ADS: Jolt president C.J. Rapp sees nothing wrong with the ads. "We don't think they degrade women," says Rapp. "And if we do get complaints from feminists, we'd perceive them as extremists. Half of our 12 employees are women, and none complained about our ads. In fact, two wanted to pose for them." The New York soft drink maker has long used offbeat ads to market its line of colas. CRITICS CALL ADS OFFENSIVE: Critics MDNM say Jolt Cola's ads may be as offensive as Stroh Brewery Co.'s "Swedish Bikini Team" campaign, which prompted a lawsuit by five female Stroh workers, who contend the ads foster an atmosphere that encourages sexual harrassment. Ann Simonton of Media Watch, a group that monitors how women are portrayed in the media, agrees. "Ads like these create a climate of harrassment," she says. AD CAMPAIGN COULD BACKFIRE: Jack Wolf, of marketing consultant Target Base Marketing, says the ads could harm Jolt's business. "Maybe they've found a niche so small that they're sending the right message," says Wolf. "But long-term, a polarized message like this paints them into a very small corner. And the college campus ads could backfire. That's one of the most liberal environments to put something like this in." (End of package.) Advertising Editor: Mickey McLean. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. 08:0002190000D0219 BANK- R L Fed-lowers-reserve-requirement........ A D0219 This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM