Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Feb 24 1992 Date: Mon, 24 Feb 92 06:25:44 EST Message-ID: DECISIONLINE: Advertising USA TODAY Update Feb. 24, 1992 Source: USA TODAY:Gannett National Information Network 541 MAGAZINES LAUNCHED IN 1991: Apparently not overly concerned with the recession and advertising slump, publishers flooded the newsstands last year with new magazines. According to Samir Husni's Guide to New Magazines, 541 magazines were launched, vs. 553 in 1990. Titles ranged from Advanced Deer Hunting to Yoga International. Sex was the most popular category with 66 new titles. Sports was second with 41. (For more, see special Magazines package below.) `HEAT' MOVE IS IN DOUBT: The NBC series "In the Heat of the Night," which CBS says it will air next season, might not move. NBC says it owns the rights and hasn't made a decision. Advertisers aren't high on the show. "It does very well in the ratings ... but strictly with older audiences," says Joel M. Segal of McAnn-Erickson agency. "There are very few clients who say, `I want to reach people over 60."' NBC TO LOSE SHOWS: NBC might lose many of its top shows next season with "The Cosby Show," "Night Court" and "The Golden Girls" going out of production. "Matlock" may also end. "They have a lot of work ahead of them," says McAnn-Erickson's Joel Segal. "The sad truth is that most new shows fail. NBC is going to have a hell of a job for next season." MARKETERS TAP GREEN FOCUS: Marketers are increasingly tapping into kids' ecological awareness and introducing products that stress that, ADWEEK reports. Among the latest is Juice Bowl Products of Lakeland, Fla. In a coming campaign for Juice Bowl Blasters, the attention is on the recyclable cans. One spot attacks juice boxes: "Get out of the box, get into the can, the kind you can use all over again." BRISTOL-MYERS WINS SUIT: Bristol-Myers Squibb Co. said it won a preliminary injunction barring the sale and advertising of Johnson & Johnson's Tylenol PM because the packaging is too similar to Bristol-Myers' Excedrin PM. U.S. District Court Judge Arthur D. Spatt prohibited J&J from using, "selling, offering for sale, and distributing" Tylenol PM in its current packaging - tablet and caplet form. WATTLETON SHOW BEING DEVELOPED: "The Faye Wattleton Show"' is being billed as a serious, issues-based daytime TV Talk show. It's still in development, but it will probably focus on women's issues, originate out of Chicago and have a studio audience. By early summer, it will air on a handful of stations and go national once it's refined. Wattleton has been head of Planned Parenthood for the last 14 year. `BET YOUR LIFE' STARTS SEARCH: All across the country, newspaper classified ads are urging readers to become contestants for the new syndicated version of "You Bet Your Life" - the game show made famous by Groucho Marx 40 years ago. The revival begins production in May and will premiere in September. Bill Cosby is the host. Selected contestants will be flown to Philadelphia, where the show will be taped. SPLIT TO BE DECIDED IN MARCH: Turner Broadcasting, which paid CBS $20 million and invested another $4 million in production costs for the first cable TV coverage of the Olympics, will meet with CBS officials in early March to learn of its split of ad revenues, Media Week reports. Kevin O'Malley of Turner says the two networks will come up with a "mutually agreed upon" formula. AFFLUENT INSERTS TO BE OFFERED: The Wall Street Journal and The Orange County Register on March 2 will begin offering advertisers a combination buy targeted to affluent consumers each business day. The buy, dubbed "Affluent Inserts," will involve freestanding inserts in both papers, with a combined circulation of 500,000. SPECIAL PACKAGE ON MAGAZINES: MAGAZINE INDUSTRY IS GROWING: Samir Husni, an associate professor of journalism at the University of Mississippi, says the magazine industry "seems to be as vibrant and growing as ever." Most of the 541 new magazines published just one or two issues last year. The number of magazines intending to publish four or more issues a year was 265, just one more than in 1990. MAGAZINES ARE SURVIVING: Despite the death of dozens of magazines in recent years, life expectancy is increasing. Husni says 52% of 1990's magazines that planned to publish four or more issues were alive last month. That's up from 1985's survival rate of 30%. Husni's $59.95 guide is published by Cowles Business Media in Stamford, Conn. HOBBY CATEGORY IS GROWING: The Husni's guide says one of the fastest-growing categories of magazines is games, crafts and hobbies, which produced 32 magazines last year, vs. 21 in 1990. Magazines about health showed less-than-robust growth. Just seven were launched last year, compared with 24 in 1990. (End of package.) Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. 08:0002240000D0224 BANK- R L Taylor-cautious-about-banks........... A D0224 This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM