Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Mar 9 1992 Date: Mon, 9 Mar 92 05:46:24 EST Message-ID: 03-09 0000 DECISIONLINE: Advertising USA TODAY Update March 9, 1992 Source: USA TODAY:Gannett National Information Network BUSH ASKS GERMANS TO VISIT USA: Saturday, an advertisement aimed at Germans and starring President Bush was unveiled at an international tourism trade show in Berlin. In the ads, Bush, dubbed in German, asks: "Was warten Sie auf? Eine Einladung von President?" Or: "What are you waiting for? An invitation from the President?" The U.S. tourism industry is hoping that new ads will boost travel to the United States. (For more, see special Bush package below.) NEWTON TO HAVE INFOMERCIAL: Singer Wayne Newton is the latest to join the infomercial craze, USA TODAY columnist Dan Dorfman says. Newton will pitch a line of compact discs and albums starting in the third quarter through a deal he's signed with Regal Communications of Fort Washington, Pa. Regal produces infomercials, runs them mostly on cable TV and gets 50% to 90% of the revenue. SAATCHI & SAATCHI TO CUT PAY: London's Sunday Telegraph says Saatchi & Saatchi will ask its board Monday to cut the salaries for more than 300 executives and directors. Salaries for Chairman Maurice Saatchi and his director brother, Charles will be affected. The British advertising group also is expected to report that it lost about $86 million last year, including one-time charges. ZUCKERMAN MAY BUY DAILY NEWS: Crain's New York Business says developer Mortimer Zuckerman and Canadian publisher Conrad Black are leading contenders to take over the troubled New York Daily News. The Daily News filed for bankruptcy protection in December. Zuckerman owns U.S. News & World Report and the Atlantic Monthly. Black's holdings include The Daily Telegraph in Britain. `NORTHERN EXPOSURE' IS RENEWED: CBS has signed a deal that will keep "Northern Exposure" on the air for at least the next two seasons. At a time when all network fortunes are a little shaky, the 50-episode deal is seen as a remarkable endorsement. ABC BUYS `GOING TO EXTREMES': The new series from "Northern Exposure" producers Joshua Brand and John Falsey has received a 13-episode order from ABC. "Going to Extremes" is about an island medical school. It is set to air at the beginning of next season. `MEET THE PRESS' GAINS GROUND: During the February ratings sweeps, NBC's "Meet the Press" topped ABC's "This Week With David Brinkley" in Washington, D.C., an important city for these programs. "Week" still leads nationally, but a race may be building. NBC News President Michael Gartner says new host Tim Russert is "clearly moving "Meet the Press" in the right direction." CBS SELECTS OVERNIGHT ANCHORS: Monica Gayle, an anchor at KNSD in San Diego, has been named co-anchor of CBS News' new overnight broadcast, "Up to the Minute". The show will premiere in late March. Russ Mitchell, former anchor at KMOV in St. Louis, will co-anchor. `THIRTYSOMETHING' RATINGS MIXED: Lifetime has seen both good and bad signs with its airing of "thirtysomething." Tuesday's five-episode marathon averaged a 0.7 rating, pretty standard for Lifetime (a ratings point represents 530,000 TV homes). But Wednesday, when the show moved to its nightly 11 p.m. EST:PST slot, it got a 1.2 rating, a big jump over the 0.7 "Spenser: For Hire" averaged. COLDWELL LAUNCHES CAMPAIGN: Coldwell Banker, the third-largest real-estate brokerage firm, has launched an advertising campaign in newspapers across the country, including USA TODAY. The ads urge readers to lobby their congressmen for the first-time home buyer's tax credit. SPECIAL PACKAGE ON BUSH: CAMPAIGN BEGAN IN BRITAIN: President Bush's first-ever TV and print ad campaign asking people to visit the USA began Jan. 8 in the United Kingdom. Since then, nearly 23,000 people from the United Kingdom have called the U.S. Travel and Tourism office in London. That's up 57% from 1990, before the Persian Gulf War put the skids on international travel in 1991. INDUSTRY ASKS FOR $1 MILLION: President Bush's ads have been so successful in generating interest that the U.S. tourism industry is requesting $1 million from Congress for its first-ever advertising budget. That, combined with more private industry donations, could raise tourism ad spending to $4 million in 1992-93. USA IS TOP ATTRACTION: Since 1989, the USA has been the world's top tourist destination. In 1991, the USA had a $10.6 billion tourism surplus - $8.61 billion just with Japan. That surplus means foreign tourists spent more in the United States than U.S. tourists spent abroad. It should hit $12 billion in 1992. (End of package.) Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM