Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Wed, Mar 11 1992 Date: Wed, 11 Mar 92 05:46:04 EST Message-ID: 03-11 0000 DECISIONLINE: Advertising USA TODAY Update March 11, 1992 Source: USA TODAY:Gannett National Information Network TATTOO CALLS OUT FOR DOUGHNUTS: New York ad firm Ally and Gargano has asked Tattoo - Herve Villechaize - to appear in its current TV spot for Dunkin' Donuts. The ad plays off Tattoo's infamous words on "Fantasy Island," as he pointed to the sky at the new arrivals. In the spot, Villechaize drives the man at the counter batty when he points to doughnuts and asks for "the plane, the plane" - as in "plain" doughnut. CBS WINS FOR 10TH STRAIGHT WEEK: CBS topped ABC by .1 of a rating point in the weekly A.C. Nielsen ratings, boosted - as usual - by No. 1 "60 Minutes." It was CBS' 10th straight weekly win. ABC was helped by "The Young Indiana Jones Chronicles," finishing at No. 10 and the "Happy Days Reunion" special, which was the fourth highest rated show for the week. (For more, see special Ratings package below.) COCA-COLA TARGETS TEXAS: Adweek's Marketing Week reports that Coca-Cola has begun a consumer campaign targeting Texans with the theme "Coca-Cola, Texas - Home of the real thing." The effort includes broadcast ads, promotional tie-ins, new logos and outdoor ads. Coke is also hooking up with the state's "Don't mess with Texas" anti-litter effort. This promotion follows a similar program in Minneapolis. PROMOTION REPRESENTS NEW TREND: While regional trade efforts are common in food and beverage marketing, localized consumer campaigns are normally the domain of beer marketers, making Coke's Texas program unique. "Soft-drink manufacturers tend to be national- or global-minded," says Helen Berry of New York's Beverage Marketing. "If the economy allows, I'm sure we'll see more of this." NEW SERIES WILL DEBUT APRIL 5: "Stand by Your Man," a sitcom with Melissa Gilbert-Brinkman and VH-1's Rosie O'Donnell, premieres on Fox April 5. It'll air Sundays at 10 p.m. EST:PST, moving "Get a Life" to 10:30 and axing "Sunday Comics." "Mann and Machine," a futuristic cop show from producer Dick Wolf ("Law & Order"), premieres on NBC the same night at 8 p.m., replacing "Hot Country Nights." PEPSI WILL MARKET SPRING WATER: Pepsi-Cola has announced it will advertise, market and distribute Avalon, a Canadian spring water, in the eastern USA. It plans to sell more than 1 million cases in 1.5-liter and 12-ounce bottles this year. Avalon, the first imported spring water marketed by Pepsi, joins Ocean Spray juices and Lipton ready-to-drink teas as recent additions to Pepsi's menu. ADS USED TO WOO LAPSED CATHOLICS: Adweek reports that the Archdiocese of Boston has launched a $150,000 newspaper and radio campaign aimed at luring "lapsed Catholics" back into the fold. Newspaper ads, unveiled by Cardinal Bernard Law last week during a news conference, carry a mail-in coupon and the toll-free number 800-64-RENEW. Ad agency Hill, Holliday, Connors, Cosmopulos:Boston donated its services. NIELSEN ADDS METERED TV SERVICE: Nielsen Media Research has announced it will provide metered TV ratings to Baltimore and Kansas City starting in November. It had previously announced that it would also begin metered service in San Diego during November. Nielsen has Baltimore's WBAL-TV, WJZ-TV and WMAR-TV as clients, while KCTV, KMBC-TV and KSHB-TV will receive the service in Kansas City. TURNER SHOPS FOR AGENCY: Adweek reports that officials with Turner Broadcasting's The Cartoon Channel are talking with ad agencies about working with the new 24-hour cable channel. The magazine states that Betty Cohen, executive vice president for the channel, confirmed that she had spoken to Babbit & Reiman about the account, but she pointed out that other agencies were also being considered. SPECIAL PACKAGE ON RATINGS: INDY BEATS TOUGH COMPETITION: The premiere of ABC's "The Young Indiana Jones Chronicles," starring Corey Carrier and Sean Patrick Flanery, finished 10th in the weekly A.C. Nielsen ratings. Its Wednesday debut fared well despite head-to-head competition from special airings of CBS hits "Murphy Brown" and "Designing Women." "Indy's" repeat airing Saturday ranked No. 73. HAPPY DAYS ARE HERE AGAIN: ABC nearly unseated CBS and its 10-week hold on first place in the Nielsen ratings race last week, losing by just .1 of a rating point. Its strong showing was due in part to the airing of the "Happy Days Reunion" special, which was the fourth highest rated show of the week. Of course, "Happy Days" had No. 2 ranked "Roseanne," as a lead-in, which also didn't hurt ABC's fortunes. NBC LANDS ONLY ONE TOP TEN SPOT: NBC's only top-10 rated program was its Monday movie, "Woman With a Past," at No. 8. On Sunday, NBC and ABC lost the movie battle to CBS' "In Sickness and in Health," which came in at No. 12. The Saturday premiere of NBC's new political sitcom, "The Powers That Be," finished tied for No. 32, a respectable outing for the Norman Lear-created show. (End of package.) Advertising Editor: Mickey McLean. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM