Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Jul 27 1992 Date: Mon, 27 Jul 92 04:22:00 EDT Message-ID: 07-27 0000 DECISIONLINE: Advertising USA TODAY Update July 27, 1992 Source: USA TODAY:Gannett National Information Network PAPER STRIKE MAY GET VIOLENT: A Pittsburgh labor strike that has simmered for 10 weeks may turn violent if newspaper presses roll Monday. A mediator met late Sunday with newspaper management and union leaders. Meanwhile, reporters and editors produced news pages and circulation employees promised morning delivery. ADVERTISERS WARNED: A coalition of hundreds of union locals in western Pennsylvania urged members, from teachers to steel workers, to boycott stores that sell The Pittsburgh Press and the Pittsburgh Post-Gazette. Businesses that advertise in the papers have until Wednesday to pull ads or risk being picketed, unions say. Other unions vowed to help striking Teamsters keep papers off the streets. MILLER LEAVES, FANS DISPLEASED: Dennis Miller's late-night talk show may have closed shop Friday, but his fans aren't taking it lying down. Miller logged 80,000 protest calls in his last week. One fan plans to visit 20 cities to get signatures to present to Tribune Entertainment demanding to re-start the show. Miller's management company said all four networks called last week to talk about working with him. GUMBEL, COURIC SPLIT FOR GAMES: While NBC's "Today" is pre-empted during the Olympics, anchor Bryant Gumbel is headed to Africa, taping segments to air when the show goes there Nov. 16. Gumbel's co-anchor, Katie Couric, is helping out in Barcelona for the two weeks of the Games. SMALL ADS EMPHASIZED: The telemarketing division of the Detroit News Agency has developed a way to allow smaller advertisers to have full-page dominance in its two newspapers, The Detroit News and Free Press. The project consists of a house visual, outlined on a full broadsheet page. Ads are placed inside the house, giving advertisers full-page emphasis without full-page cost. SARATOGIAN INSTALLS DROP BOX: The Saratogian in Saratoga Springs, N.Y., has installed a customer drop box to enhance customer service relations with readers and advertisers. The box is in the parking lot and makes it easy for customers and other clients to drop off payments, press releases, letters to the editor and proofs. Pick-up for the box is three times a day during the week, twice on Saturday. ZIMA APPEARS IN AUGUST: Coors will test a malt-flavor spritzer called Zima starting in August. That would put Coors into competition with Seagram's Seagram Spritzers, which entered test markets in May and is in 24 states now. Zima is expected to be tested in several markets, including Sacramento, Calif., or San Diego. SINGLES GRAB ADS' ATTENTION: Advertisers are making a change that parallels the population's growing number of single adults. Singles make up 39% of the 183.6 million U.S. adults, Advertising Age reports. The number of singles is up from 35% in 1980 and 28% in 1970. Commercials such as those Taster's Choice coffee built around a romance between single neighbors are increasing in number. MAJOR COMPANIES CATCH ON: Major marketers are catching on to the growing number of single adults. AT&T Co. and agency N W Ayer, New York, focus on a single young man in a spot that began in July. Tha ad takes a shot at MCI Communication Corp.'s Friends & Family discount plan. The ad has run during Fox Broadcasting Co.'s new series, "Melrose Place," which is aimed at young adults. CAMPBELL'S ADDS TO BUDGET: Campbell Soup Co. plans a "very significant increase" in its ad budget for the next fiscal year, starting Aug. 1. A company spokesman said Campbell's second-quarter 1992 ad budget was 27% higher than a year earlier. Last year, Campbell spent $250 million on worldwide marketing. At least half of the increase will got to TV commercials to start in September. FLORIDIANS GOING TO CALIF.: Walt Disney World aimed its first television ad campaign at California in 1988. The state climbed from seventh in 1990 to second behind New York in 1991 as the source of Florida visitors arriving by air, Florida tourism figures show. Barbara Bryant, director of the U.S. Census Bureau, said one area the industry could target is single, older women who don't want to travel alone. TUPPERWARE ALTERS FOCUS: Tupperware will launch its first direct-to-consumers catalog in August. The catalog will be mailed to prospective customers by Tupperware, using names supplied by dealers who will pay 65 cents for each 36-page catalog. Each catalog will contain an order form pre-printed with the respective dealer's name, address and telephone number. CHRYSLER WILL USE `MORPHING': Chrysler Corp. will use a "morphing" technique in a campaign beginning in September for the midsize LH cars, industry officials said. One spot will feature Chairman Lee Iacocca and will use computer graphics to show the metamorphosis of a sedan into a roomier vehicle by moving the car's cabin over the front wheels. NIKE JOINS RECYCLING EFFORT: The first Nikes to contain recycled material will be in stores next spring. The shoe will be a version of one of Nike's best sellers: The Air Escape Low, a mid-priced outdoor cross trainer. Nike says a sole with up to 20% recycled material performed as well and sometimes better than regular soles in laboratory tests. Once it gets its patent, Nike will let other companies use its method. Advertising Editor: Kate Coughlin. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM