Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!tamsun.tamu.edu!mtecv2!americast.com!americast.com!usa-post From: usa-post@AmeriCast.Com Newsgroups: usa-today.ads,americast.usa-today.ads Subject: ads Mon, Aug 31 1992 Message-ID: Date: 31 Aug 92 08:51:28 GMT Organization: American Cybercasting Lines: 115 Approved: usa-post@AmeriCast.com 08-31 0000 DECISIONLINE: Advertising USA TODAY Update Aug. 31, 1992 Source: USA TODAY:Gannett National Information Network MERCEDES TO UNVEIL NEW CAMPAIGN: Mercedes-Benz' new "Sacrifice Nothing" campaign will replace its 19-year-old "Engineered Like No Other Car in the World" pitch. Mercedes continues to emphasize its high standards for engineering, safety equipment and the strong re-sale value of its cars. The first of four television spots will air during Tuesday's "Nightline." Several ads break in national magazines this week. (For more, see special Mercedes package below.) MAG TARGETS `CHANNEL SURFERS': TV Guide's new $20 million ad campaign is aimed at channel- surfing viewers. Produced by Chiat:Day:Mojo, the four, 30-second, tongue-in-cheek spots use the same theme as prior TV Guide ads, "Don't Watch TV in the Dark." One spot begins with a TV set introducing itself, complaining how irritating it is when channels are repeatedly flipped. BLACK & DECKER TO LAUNCH TITAN: Tool maker Black & Decker, whose 46-year-old Kwikset division dominates the low-priced door lock market, is going upscale. In October, Kwikset will launch Titan, a $17-$20 lock aimed at home remodelers. Kwikset figures it can lure consumers interested in beefing up home security with Titan, which is endorsed by the National Police Officers Assocation. MOR MUSIC TV WILL SELL CDS: A new music video channel - MOR Music TV - is coming to cable TV starting Tuesday. MOR Music TV is not just a video channel. It is sort of a marriage between VH-1 and the Home Shopping Network. The channel is commercial-free, and will make money via mail-order sales of CDs and tapes of the acts appearing in the music videos. An 800 number will flash on the screen during the videos. CLINTON TO GET NEW ADS: The Clinton campaign unveils its first television ad of the general election campaign Monday, promising 8 million new jobs in the next four years and trying to counter GOP attacks on presidential candidate Bill Clinton's record as governor. The 60-second spot mixes shots of Clinton in his gubernatorial office with images of flag-waving crowds from his campaign's bus tours. $1 MILLION TO BE SPENT ON ADS: Clinton campaign spokesman George Stephanopoulos said at least $1 million will be spent to air a new ad for presidential candidate Bill Clinton, but wouldn't say where it will run. It shows Clinton as a candidate of "change" - using the word four times - but never mentions President Bush. It says Arkansas leads the nation in job growth and has incomes rising at twice the national rate. FAIRMOUNT FILES FOR BANKRUPTCY: Fairmont Communications Corp., a New York radio broadcasting company, filed for bankruptcy protection Friday. The operator of four AM radio stations and five FM radio stations listed $128.7 million in assets and $235.5 million in liabilities. Fairmont is owned equally by Osborn Communications, Citibank Venture Capital, Prudential Securities and Price Communications. HONDA TO CUT AD BUDGET: Honda Motor Co. is restructuring its media budget for the 1993 model year by cutting spending in print and network TV and by increasing emphasis on spot TV. Mediaweek reports Honda will cut its fourth-quarter ad spending by up to 30%, with print media taking the biggest hit. Honda's 1991 ad spending, including dealer advertising, was $242.5 million. BURGER KING TRIES DINNER MENU: Burger King is test marketing new dinner menu items in six markets, ADWEEK reports. From 4 p.m. to 8 p.m., entrees such as fried shrimp, chicken and clams will be offered. The test is being supported by in-store merchandising and local TV spots. The dinner menu is expected to be expanded nationally sometime this fall. SPECIAL PACKAGE ON MERCEDES: ADS BEGIN AIRING TUESDAY: New ads for Mercedes-Benz with the theme "Sacrifice Nothing" were designed by New York-based Scali, McCabe, Sloves and its sister shop, The Martin Agency of Richmond, Va. Both were hired after Mercedes fired McCaffrey & McCall - its agency since 1980 - in February. The ads will begin airing Tuesday. KIDS, FAMILY ARE THE FOCUS: Kids and family are a major focus of new TV spots for Mercedes. One shows a just-married couple receiving a Mercedes as a wedding gift, the bride's father hoping the relationship endures as long as the car. Another underscores Mercedes' safety systems by showing a child at the scene of an accident. A third boasts of Mercedes' high resale value while showing a father selling his car to his son. MERCEDES MAY SPEND $120 MILLION: Scali creative director Sam Scali says the ads set Mercedes apart from competitors who tout their autos as less-costly but of equal quality. "There's a sameness to luxury car ads, everyone started to sound like Mercedes," he says. "We wanted to get out of that trap and move above the fray." Mercedes will spend up to $120 million on the campaign. (End of package.) Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM