Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads,americast.usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Thu, Sep 17 1992 Date: Thu, 17 Sep 92 04:53:17 EDT Message-ID: 09-17 0000 DECISIONLINE: Advertising USA TODAY Update Sept. 17, 1992 Source: USA TODAY:Gannett National Information Network SWISS AD WINS TOP CLIO: A Swiss ad for a department store won top honors Tuesday night at the revamped Clio Awards in New York. Humorous ads for Migros Department Store, created by Comsult:Advico Young & Rubicam of Zurich, won for best national television campaign. One of the winning ads shows a man struggling with his toaster. DDB NEEDHAM SNAGS MOST CLIOS: Ad agency DDB Needham Worldwide snagged the most statuettes at the Clio Awards Tuesday night, winning eight. Young & Rubicam, Boston agency Doyle Advertising and Design Group each won seven. Lawner Reingold Britton & Partners of Boston won the Clio for best national print campaign for ads putting a high-fashion gloss on Kinney shoes. Tag line: "Fashion is where you find it." JEAN ADS TAP BABY BOOMERS: The generation that grew up in blue jeans is growing out of them, but manufacturers are producing roomier jeans to provide some breathing room. The Lee Co. introduced advertisements to that effect during the summer Olympics, while Americans watched hard bodies from their couches. In one, a man sits down and the button pops off his jeans, ricocheting around the room like a bullet. (For more see special Jeans package below.) `ROSEANNE' RATES HIGHLY: ABC's "Roseanne" is back with a vengeance. The sitcom scored a very impressive 24.7 rating:39 share in its season premiere Tuesday (a ratings point represents 921,000 TV homes; a share is the percent of sets in use). The strong performance boosted the debut of "Delta." Over at CBS, "Angel Street"premiered as a two-hour movie but it managed only an 11.3:19, for second place from 9-11. BURR TO REPRESENT NRS: NRS National Real Estate Service said Wednesday that actor Raymond Burr - best known for his roles as "Perry Mason" and "Ironside" - will be featured in their upcoming advertising campaigns across the USA. The new campaigns will introduce the company's new name, logo and colors. NRS acquired the Red Carpet and Gallery of Homes real estate organizations in July. LIFETIME REVAMPS SHOW: Lifetime is unleashing a new, improved Dr. Penelope Leach this fall. The godmother of all expectant and newborn parents returns for a second season of "Your Baby and Child" Nov. 30. No longer will she just sit on a couch and answer parents' questions. "Now I'm permitted to wander around and play with the babies," Leach says. COMEDY SHOW AIRS FRIDAY: Bloody and bizarre, the cutting-edge comedy of Canadian quintet "The Kids in the Hall" - heretofore seen only on cable - now finds a network berth on CBS' late-night schedule, starting Friday. The premiere airs at 11:30 p.m. ET:PT, times may vary. Repackaged HBO shows will air at 12:30 a.m. ET:PT until January when the new sketch-com episodes begin. SCI-FI CHANNEL BLASTS OFF: The Sci-Fi Channel has beamed up "Star Trek's" Lt. Uhura. The new cable outlet, which begins Sept. 24, has signed Nichelle Nichols to host its weekly magazine series, "Inside Space". Meanwhile, there is talk at Sci-Fi that "Alien Nation," which aired on Fox two years ago, may be revived for new episodes. "Alien Nation" will definitely air in reruns. CASTROL LAUNCHES BIG CAMPAIGN: Castrol Inc. will spend more than $25 million to introduce a synthetic motor oil, Syntec, Adweek reported. Ads, from Scali, McCabe, Sloves, broke two weeks ago. Marketing executives at Castrol called it the biggest launch ever of a single product in the automotive aftermarket category. SPECIAL PACKAGE ON JEANS: ROOMY FASHIONS ARE IN: Roomy fashions are "in" these days and that trend applies to blue jeans. With advertising targeted at aging baby boomers, the Lee Co. hopes to sell its Easy Riders and Relaxed Riders to those in search of more leeway in the waist, hips and thighs. In one ad, a man who sings opera in the shower hits the high notes when he zips up his jeans. ADS PLAY TO EXPANDING MARKET: A third advertisement in Lee's new line features a woman dressing for a date. By the time she finds a pair of jeans that fits, her date and her roommate are in love and ready to marry. "Our bodies do spread a little bit," says Mike Robertson at Lee Apparel. "Plus we don't want to wear those tight-fitting jeans as we did when we were youngsters." BAGGY IS HIP FOR KIDS, TOO: Officials at Levi Strauss and Co. agree that baby boomer demographics played a part in looser-fitting jeans. Not all roomy clothes are made for the waists of middle age. Jean companies are also marketing the baggy jeans to kids. The first issue of Dirt, a magazine for teen-age guys, featured a photo shoot with clothes so baggy that a contortionist modeled them. (End of package.) Advertising Editor: Martin Baucom. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM