Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Fri, May 29 1992 Date: Fri, 29 May 92 05:20:41 EDT Message-ID: 05-29 0000 DECISIONLINE: Advertising USA TODAY Update May 29-31, 1992 Source: USA TODAY:Gannett National Information Network ABC EXPECTED TO GAIN CUP RIGHTS: ABC is expected to announce its TV deal for soccer's 1994 World Cup on Wednesday. ABC is expected to carry 11 games, with 41 games on ABC-owned ESPN. Likely rights fee: $11 million, up from the $7.5 million Turner Sports paid in 1990, when it lost $3 million on cablecasts on TNT. A CBS:Turner Sports:Prime Network coalition dropped out of the bidding a few weeks ago. COCA-COLA 600 RATINGS IMPROVE: The Coca-Cola 600 broadcast on TBS last weekend drew a 2.7 cable rating - up 35% over 1991. Says Turner's Kevin O'Malley: "TBS has very strong demographics. We'd like to have more motor sports on a selective basis." `KIDS IN HALL' MOVES TO CBS: The comedy troupe "The Kids in the Hall" is leaving cable for CBS this fall. "Kids," produced by "Saturday Night Live" executive producer Lorne Michaels, will jump from HBO to CBS' late-night line-up on Fridays. The addition of "Kids" marks a departure for CBS' late-night line-up, which for the last year has consisted mostly of action-adventure programs. PORTRAITS TO BE DISPLAYED: Portraits of the Breck Girls, featured in ads for Breck hair products from 1946 until the late '70's, are going to make a comeback of sorts. More than 150 of the portraits have been restored and will be on permanent display starting Monday at the Breck Hall of Fame in the Dial Tower in Phoenix. The exhibit may tour later, says spokeswoman Nancy Dedera. NEW BUSINESS MAG BEING TESTED: American City Business Journals Inc. said Thursday it has begun testing a new monthly business magazine, titled BIZ, in St. Louis and Houston. "If the concept is successful in the St. Louis and Houston tests, which we expect it to be, we will introduce the magazine in other markets where we have local business newspapers," said Ray Shaw, chairman of American City. ADVERTISING TO BE SOLD LOCALLY: The new magazine BIZ, published in tabloid format, will focus on the "how-to" aspects of business, dealing on a national basis with such topics as entrepreneurship, careers, management and lifestyle choices. The magazine will have common editorial content but advertising will differ because it will be sold locally. BOXERS IN `STAY IN SCHOOL' AD: Heavyweight champion Evander Holyfield and Larry Holmes, who fight June 19 in Las Vegas, will go public with their stay in school message. The boxers filmed a 30-second public service announcement to be aired next month. They'll also visit a junior high school in the Watts section of Los Angeles to encourage students to remain in school. NO ALCOHOL BEER BILL CONSIDERED: As major brewers increase their ad spending for non-alcoholic beers, the New York legislature is considering banning their sale to people under 21. A bill under consideration would outlaw the sale of non-alcoholic or low alcoholic beer to minors. An official of Anheuser-Busch said there is no evidence that non-alcoholic beer contributes to drinking by minors and said the ads target adults. CHILDRENS HOSPITAL AD TO RUN: Fred Petermann of Petermann:Moss Films has directed two 30-second public service announcements for the Childrens Hospital Los Angeles. They will soon air nationwide. The PSAs will first be seen during the nationally syndicated Childrens Miracle Network Telethon, May 30 and 31. Virtually all of the talent and services needed to produce the PSAs were donated. KIDS WATCH A LOT OF TV: A National Assessment of Educational Progress report released Thursday found that 37% of fourth-graders, 64% of eighth-graders and 40% of 12th-graders saw three or more hours of TV daily, down slightly from '88. A stunning 25% of fourth-graders saw six hours or more. The finds are surveys of 25,000 kids. BARROWS DEVISES FORMULA: A formula devised by R.M. Barrows Advertising and Public Relations Inc. is designed to help business measure the effectiveness of their advertising. The formula first establishes the "popularity" of the product and its promotion and then projects the potential returns on various forms of advertising. For information, call R.M. Barrows Advertising at 415:344-1951. `HOLLYWOOD GAME' TO AIR: "The Hollywood Game," which makes its debut June 19 on CBS, is the first new network prime-time game show since 1990's "Monopoly," which also ran in the summer. Hosted by Bob Goen (late of the daytime version of "Wheel of Fortune"), "Hollywood" is a trivia show that's "very nighttime, very Hollywood," says co-executive producer Marty Pasetta. Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM