Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.trends,americast.usa-today.trends From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: trends Fri, Nov 6 1992 Date: Fri, 6 Nov 92 05:29:35 EST Message-ID: 11-06 0000 DECISIONLINE: Trends & Marketing USA TODAY Update Nov. 6-8, 1992 Source: USA TODAY:Gannett National Information Network ANNE KLEIN TONES DOWN TRENDY: With every other fashion designer cloning '70s hip-hugging bell-bottoms and overdosing on mismatched grunge chic, one man is sticking to his own formula. Louis Dell'Olio for Anne Klein showed his spring '93 collection Thursday to rousing applause from his admirers, including Ivana Trump. (For more, see special Klein package below.) VON FURSTENBERG IS BACK: Sales of Diane Von Furstenberg's wrap dress earned her the cover of Newsweek in 1976. Well, she's back with a new '90s line: Silk Assets, a collection of 100% silk crepe de chine designs. Tune in to QVC shopping channel Saturday at 9 a.m. ET to see Von Furstenberg in the flesh. STYLES ARE IN PRINT: Diane Von Furstenberg offers three prints: A 16th century Florentine design, a freehand floral and the "Diane" signature graphics. Styles include big shirts and kimono tunics paired with narrow slacks, palazzo pants or faux wrap skirts. For dress fans, there's a safari shirtdress and her signature wrap dress. Prices range from $50 for scarves to $150 for a silk blazer. MARKETERS TAKE DIRECT APPROACH: Marketers are turning to "loyalty-based" direct marketing programs to keep existing customers and avoid the high cost of acquiring new ones, the latest Advertising Age reports. That recognition comes in many forms, including additional services and more information. MAIL ORDER CHRISTMAS TREES: There's a new way to buy a Christmas tree - order it. The Hollyberry Tree Farm in Pennsylvania offers 5-foot to 5-foot-6-inch trees for $49.95. Trees 6-feet tall or more cost $54.95. Customers can also choose between a Douglas Fir or Blue Spruce. To order, call 1-800-472-9853. There are no shipping charges. SMALL STOCKS MAKING COMEBACK: After a blistering 17-month run, small stocks fell out of favor in February and stayed in the dumps through June. But it may be time for investors to reconsider. A popular small-stock barometer, T. Rowe Price's New Horizons Fund, is up 16% since June 26. The Standard & Poor's 500 is up 4% the same period. Analyst Brian Berghuis says a long small-stock up cycle is firmly in place. WALL STREET IS HIRING: Wall Street has been on a hiring binge. About time, might be the argument from 50,000 people who lost their brokerage jobs after the 1987 stock market crash. Brokerages are headed for their second consecutive year of record profits. Many are handing out multimillion-dollar paychecks. Industry revenue has picked up and many see the trend continuing. MANY CONSIDER MORE SCHOOLING: Many blacks want to go back to school. An Opinion Research Corp. survey of 1,500 people shows more than 80% of blacks are interested in continuing their education. That compares to 78% of Hispanics and 68% of the general population. KATE MOSS COMING OUT: Kate Moss, the British beauty who plays it poker-faced and bare-breasted in Calvin Klein TV commercials, showed up at the New York spring '93 shows this week. At the Anna Sui show on Wednesday, she not only wore grunge chic but also a completely sheer floral dress with nothing but a G-string underneath. She had glitter on her lips. Moss, who's 18, says she doesn't have a favorite designer. SPECIAL PACKAGE ON KLEIN: DELL'OLIO STYLE IS CONSERVATIVE: Louis Dell'Olio's fans, who love him for his classy working girl elegance, didn't seem to mind that there were many more clothes appropriate for a steamy Moroccan holiday than for a boring day at the office at his fashion show for Anne Klein Thursday. Dell'Olio is doing what he does best: Translating trends for a more conservative customer. WIDE-LEG PANTS ARE INCLUDED: Anne Klein customers will get a classy black two-button tunic over wide-leg pants and Rajah print (think batik) sarong skirts with a tunic and long beads. Dell'Olio acknowledges the transparency trend in New York and in Europe through an ultra-light touch with spring fabrics. Silk gauze, georgette and chiffon make up tunics, vests, pants and his envelope skirt worn over pants. ETHNIC COLORS FEATURED: Dell'Olio's earthy colors are pure delights: Stone, ivory, espresso, honey and black. Onlookers at the show also saw skin-tight black bodysuits strolling down the runway, worn all by their lonesome. That didn't go over too well. (End of package.) Trends & Marketing Editor: Michele Coleman. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM