Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Jul 20 1992 Date: Mon, 20 Jul 92 04:12:10 EDT Message-ID: 07-20 0000 DECISIONLINE: Advertising USA TODAY Update July 20, 1992 Source: USA TODAY:Gannett National Information Network ENTREPRENEURIAL WOMAN FOLDS: Entrepreneurial Woman, begun in 1990 to focus on women-owned business, is going out of business and the magazine's editor blames advertisers. The July:August issue now on newsstands will be the magazine's last monthly issue, says editor Rieva Lesonsky. Lesonsky said advertisers had a mental image of female entrepreneurs as Tupperware saleswomen and never took the magazine seriously. MAGAZINE DIED DESPITE DEALS: Entrepreneurial Woman, a failed spinoff of Entrepreneur magazine, suffered from problems unrelated to advertisers' indifference, such as the recession and competing magazines. EW tried to sweeten the deal by offering advertisers a joint buy with Entrepreneur. EW plans a comebackwith two special issues next year. GM SUPPORTING OLDS: GM plans a show of support for its Oldsmobile division, often rumored to be getting the ax, the Chicago Tribune reports. It says General Motors plans full-page ads in major newspapers Aug. 21 congratulating Oldsmobile on its 95th birthday and making it clear Olds will be around in the future. BIG BOOSTS SEEN IN LEISURE: Many industries concerned with leisure-time activities will record double-digit percentage increases in ad spending this year, according to forecasts by Schonfeld & Associates. Schonfeld has issued the 16th edition of its annual study, "Advertising Ratios & Budgets," covering more than 5,600 companies and more than 400 industry sectors. NO ADS, BUT MS. IS THRIVING: Two years ago, Ms. magazine adopted a no-ad strategy, depending on readers' financial support. The policy which depends on circulation alone for revenue has hardly been painful. Ms. circulation doubled between July 1991 and July 1992, from 100,000 to 200,000, despite a $45-a-year subscription price. The 20th anniversary issue hits newsstands Tuesday. BAYER TO JOIN NON-ASPIRIN TREND: Bayer aspirin marketer Sterling Winthrop Inc. is coming out with new line extensions and increasing ad spending to keep up with trends in the $2.3 billion-plus analgesics market. Next year, Sterling will introduce non-aspirin Bayer and double the brand's $24 million ad budget, industry executives say. MILLER'S SHOW CANCELED: Tribune Entertainment pulled the plug on the struggling "Dennis Miller Show" Friday, after six months on the air. Tribune cited the low ratings and the "dramatically increased and often fierce guest booking competition" between "The Tonight Show With Jay Leno" and "The Arsenio Hall Show" as reasons. Miller's final show will be Friday. CBS LOOKS FOR TOP SPOT: CBS Entertainment president Jeff Sagansky joined leading Madison Avenue prognosticators Saturday in predicting that NBC - the No. 1 network just a year ago - would fall to third place next season, with ABC moving up a notch to No. 2. Speaking to TV writers in Los Angeles, Sagansky also was delighted with NBC's moves to shed shows that appeal to older viewers in favor of younger-skewed programs. FOX TO EXPAND LINEUP: The Fox network says it will offer seven nights of programming beginning the week of Oct. 26, when it premieres two new shows for Tuesday - the college drama "Class of '96" and the tropical travelog "Key West." But realistically, Fox won't be a seven-night network every week until March, when its Monday movie shifts from once a month to weekly. GREEN CRITICIZES TRIPLECAST: The latest critic of NBC's pay-per-view Olympic Triplecast programming is Mark Green, a New York City consumer affairs commissioner. Green says there is "deception" in Triplecast ads which refer to "live (action) with no interruptions" because each day's programming will consist of 12 live hours followed by a 12-hour repeat. NBC says promotional material explains the replay. DAN WILL BE THERE TOO: New Reebok ads show Olympic decathlete Dave Johnson as glum because ad teammate Dan O'Brien will miss Barcelona. Dan tells him he'll be there after all - as a TV announcer. Good omen for U.S. medal hopes: Dave seems rejuvenated. MORRIS, THATCHER MAY TEAM UP: Tobacco and consumer products giant Philip Morris is planning to hire former British Prime Minister Margaret Thatcher as an international political consultant, according to London's Sunday Times. The newspaper reported that Thatcher, a non-smoker, would be paid $1 million for advice on issues such as entering tobacco markets in Eastern Europe and developing nations. Advertising Editor: Kate Coughlin. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM