Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Tue, Jul 28 1992 Date: Tue, 28 Jul 92 04:32:03 EDT Message-ID: 07-28 0000 DECISIONLINE: Advertising USA TODAY Update July 28, 1992 Source: USA TODAY:Gannett National Information Network NEWSPAPERS PRINTING AGAIN: Pittsburgh police arrested 39 protesters who blocked The Pittsburgh Press and Post-Gazette newspaper trucks Monday as tempers in a 10-week strike flared on the streets and in the courts. Despite the protests, Pittsburgh newspapers were printed and delivered to homes - for the first time since May. The papers fooled strikers by printing at an undisclosed location out of town. CITY HOLDING ADVERTISING: Pittsburgh Mayor Sophie Masloff has shown support for the unions in the 10-week newspaper strike by canceling her subscriptions. And the city refuses to advertise in either paper until the conflict is resolved. A judge heard the papers' request Monday to limit the number of protesters outside the company building. Teamster lawyers respond Tuesday. CHRISTMAS LOOKS PROFITABLE: It may seem a tad early, but the first Christmas retail sales estimates are out, forecasting growth of up to 11%. Ed Johnson, retail analyst for Lynch, Jones & Ryan, calls for a growth of 6% to 11%. Last year, holiday revenue rose an anemic 2%-3%, he says. Reasons include reports showing fall goods selling well, consumer disposable income will grow and consumer psychology is changing. BUSH INVITES JAPANESE: President Bush beckons Japanese tourists to visit the USA on a video that will be seen on Japan TV in Japan later this summer. Bush's invitation is part of a $1 million TV advertising campaign in Japan sponsored by the U.S. Commerce Department and the U.S. and Japanese travel industries. NBC CAPITALIZING ON GAMES: "NBC Nightly News" has been the bronze medal winner in the weekly ratings race this year, but the network is hoping the Summer Olympics will make its news more competitive. In the next two weeks, NBC will air more than 80 promos touting "Nightly" and anchor Tom Brokaw - three times the normal amount. It should also benefit from millions of TVs tuned to NBC for the Games. NEW NUMBERS FOR NETWORKS: The evening news race hasn't change much, with ABC's "World News Tonight" in first, "CBS Evening News" second and "NBC Nightly News" third, according to the Tyndall Report. The report reviews how much time each program spends on stories; it's aimed at news executives and media watchdog groups. CBS FALLING DOWN: The Tyndall Report says CBS is falling behind in its review because it is broadcasting news people can use and little international news. The report rates ABC's "American Agenda" the best of the special segments, and says "World News Tonight" is also strong on international news. NEWSPAPER ADS LOOK UP: Barring a deeper recession, the newspaper industry should see a 1% to 2% ad growth this year to $31 billion. National and classified ads are up slightly so far this year. Newsstand prices are expected to increase. ADS TARGET SPANISH RADIO: Eduardo Caballero, president of Caballero:MG Spanish Media says he expects "a greater share of the national Spanish advertising dollars going to radio because of Spanish radio's willingness and ability to develop value-added incentives, including local events, contests, etc." Spanish radio commands 33% of all Spanish advertising and promotional dollars. PUBLICATION BOOSTS ADS: The Pensacola News Journal has developed "The Money Saver," a broadsheet publication that features money-saving tips and local places to shop in and around Pensacola, Fla. The publication is delivered to 70,000 non-subscribers. The publication has grown from 10 to 14 pages. The Journal has reported an 84% gain in advertising over last year. P&G RESPONDS TO STUDY: Proctor & Gamble recently broke a print campaign for Citrus Hill Plus Calcium themed "The juice kids are built on." The ad focuses on the Indiana University study showing that children given the highly absorbable calcium found in Citrus Hill developed stronger, denser bones. SIERRA FILES SUIT: Sierra Semiconductor filed a suit Monday against Hayes Microcomputer Systems in San Jose Federal Court. The suit accuses Hayes of trade libel, false and misleading advertising and unfair competition. The suit was prompted by ads in technical, trade and consumer publications. The Hayes ads erroneously suggest some users need to replace their hardware, Sierra contends. Advertising Editor: Kate Coughlin. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM