Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Aug 3 1992 Date: Mon, 3 Aug 92 03:33:15 EDT Message-ID: 08-03 0000 DECISIONLINE: Advertising USA TODAY Update Aug. 3, 1992 Source: USA TODAY:Gannett National Information Network ELECTRONIC MEDIA TURNS 10: Trade magazine Electronic Media publishes its 10th anniversary issue Monday, including a poll of its well-connected industry readership. Ted Turner was named the one person with the most influence and impact on TV over the last decade with 56% of the vote. Turner's TBS (36%) edged out Fox Broadcasting (33%) as the company with the most impact. POST TO HAVE PERSONAL ADS: The Washington Post is the latest daily to see money in love, breaking with tradition to accept personal ads. The Post will take the plunge next month. To answer an ad, a reader must dial a special audiotext telephone number and leave a message - at a cost of $1.50 a minute for the first three minutes, free beyond that. HELP WANTED ADS FLATTEN OUT: The Conference Board reports Monday that its index of help wanted advertising held steady at 92 in June, almost unchanged from 93 in May. In June 1991, the index was at 96. It was at 160 before the recession began in July 1990. The index is a measure of help-wanted ads in newspapers around the USA. INDEX HURT BY SICK ECONOMY: Monday's news about a steady index for help wanted advertising follows conflicting reports Friday on the health of the economy. While the Commerce Department said factory orders rose 2.3% in June, the Federal Reserve said personal incomes failed to grow that month. And personal spending rose only a modest 0.5% in June, the Fed said. TULSA TRIBUNE TO FOLD: The Tulsa Tribune will fold after its Sept. 30 edition. The Tribune, an evening newspaper, is operated jointly with the larger morning Tulsa World. The World will buy Tribune presses and other assets for about $30 million. Average daily circulation at The Tribune, which publishes Monday through Saturday, is 66,647. Daily World sales average 131,199, and Sunday sales average 244,649. DURASOFT PICKS AGENCY: Foote, Cone & Belding:Chicago announced Friday that it has been selected to be the new full-service agency for Wesley-Jessen's Durasoft contact lenses. The decision follows an extensive three-month competitive review involving nine major New York and Chicago advertising agencies in an initial strategic assignment with three finalists competing in a creative "shoot-out." MACVICAR, HOCKENBERRY PICKED: ABC News correspondent Sheila MacVicar and National Public Radio correspondent John Hockenberry have been named correspondents on ABC's new magazine to debut in 1993. The two join anchor Forrest Sawyer. MacVicar is based in London and has covered a wide range of international stories. Hockenberry, 36, who was paralyzed in a car crash, has covered international news from his wheelchair. `ZINES' A THRIVING TRADITION: The "zine" (short for magazine) scene is a thriving netherworld of home-based, self-published tracts by cranks and kooks, ranters and ravers and just plain folks who want to have their say in print. They are sometimes primitive and the subjects are limitless. Such titles as "Diseased Pariah News," for AIDS sufferers and "Murder Can Be Fun" are not uncommon. ADVERTISING SCARCE IN ZINES: Some "zines" disappear after an issue or two and just a few, usually music-related fanzines, include ads. The ads are often run free, in exchange for ads in other zines. Most zines are money losers - hobbies for their creators. Computers and desktop publishing help zines look more sophisticated and make them easier to produce. CRACKER JACK EXPANDS: Next time you're at the ballgame, look for a wider selection of peanuts and Cracker Jack. The candy-coated popcorn now comes in two flavors. Butter Toffee Cracker Jack hits the national market this month - the first new flavor in the snack's 99-year history. Even though the new, slightly less sweet flavor is aimed at adults, every familiar box still contains a prize. `HB' ASSISTING CONSUMERS: "House Beautiful" magazine is sponsoring open houses at design centers across the country to put consumers "in touch with all these wonderful resources," says editor Peggy Kennedy. For a fee, usually $25, consumers tour showrooms, hear a lecture from one of the magazine's editors and meet interior designers. Upcoming open houses include the New York Design Center, Sept. 12. MEDICAL ADS SUPPORTED: The Medical Advertising Committee of the American Association of Advertising Agencies Friday challenged consumer advocate Dr. Sidney Wolfe's attack on medical advertising, citing his letter to Senator Edward Kennedy demanding Congressional action as "self-serving and misleading." The study has also been challenged by experts in medicine, scientific communications and market research. Advertising Editor: Kate Coughlin. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM