Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Aug 17 1992 Date: Mon, 17 Aug 92 04:19:44 EDT Message-ID: 08-17 0000 DECISIONLINE: Advertising USA TODAY Update Aug. 17, 1992 Source: USA TODAY:Gannett National Information Network COORS SUIT HEARD IN COURT: Arguments were heard Sunday in U.S. District Court, Southern District of New York, on the lawsuit filed Aug. 7 by Coors Brewing Company against Anheuser-Busch. Coors' suit charges that A-B's recent Natural Light campaign disparages its products through false and misleading advertising claims. Anheuser-Busch also brews brands such as Budweiser and Bud Light. (For more, see special Beer package below.) YOUTH AVOID GOP: Young people seem to ignore the Republican Convention. Nielsen Media Research shows the average length of time men and women spent watching the Republican convention in 1988 was 12 minutes for people 18 to 49 years old. But people 50 years old or older spent about 40 minutes watching the GOP convention. WENDY'S TO BOOST ADS: Wendy's says it will boost its advertising budget, estimated at $130 million, to support its marketing efforts. The fast-food chain will support its ad programs with promotional events that highlight its three core product segments. Marketing vice president Charles Rath said the company would use television and print advertising to reach working women. DUPONT UPS IMAGE: DuPont says it is stepping up efforts to build its name into a "super brand." Seeking to increase the level of awareness for its products, the company will increase its emphasis on target marketing on the media front, particularly with products like Silverstone cookwear. The company spends in excess of $150 million on advertising and promotion. GANNETT LAUNCHES QUAKER CONTEST: Gannett Outdoor of Chicago says it will begin displaying Quaker Oats products on its billboards Tuesday. The program will promote Quaker's Voices of Tomorrow Gospel contest and include displays in Chicago, Detroit, Philadelphia and Memphis, Tenn. The deal has generated close to $150,000 for Gannett Outdoor. The program is the first time Quaker has addressed the ethnic market via outdoor. GILLETTE WITHDRAWS FROM CH.1: Gillette says it will not renew its sponsorship contract with Whittle Communications' "Channel One." The current agreement expires Dec. 31. Officials said the decision was not related to controversy surrounding the classroom TV show. Another sponsor, Nike, stopped advertising on "Channel One" last December. HASBRO TO BOLSTER DIVISIONS: Hasbro Inc. says it will advertise the Tonka truck for the first time in years. The toy manufacturer will use television, and possibly print, to reestablish the Tonka name with mothers. Officials also said the company plans to put support behind new adult games in its Milton Bradley and Parker Bros. divisions. Hasbro spends more than $180 million on advertising annually. DAILY NEWS PLAN DUE MONDAY: A New York Daily News reorganization plan must be presented to a bankruptcy court Monday. Over the weekend, unions and creditors for the troubled newspaper studied details of bids by Mortimer Zuckerman, the owner of U.S. News & World Report, and Canadian publisher Conrad Black. STRIKE BREAKER LAW UPHELD: A federal judge Friday turned down a request to declare unconstitutional Pennsylvania's law against hiring professional strike breakers. Pittsburgh Press Co., which has been unable to publish The Pittsburgh Press and Pittsburgh Post-Gazette since May 17 because of a drivers strike, had asked that the law be overturned. SPECIAL PACKAGE ON BEER: RESTRAINING ORDER IN PLACE: Dist. Judge Michael B. Mukasey listened to arguments and stated that he would issue a ruling in the lawsuit filed by Coors Brewing Co. against Anheuser-Busch on Aug. 19. The court also left in place a temporary restraining order including a prohibition against Anheuser-Busch preventing it from airing the commercials. The order has been in place since Coors filed the lawsuit on Aug. 7. AD AGENCY NAMED IN SUIT: The Natural Light beer commercials say Coors ships a concentrated form of its beer by railroad from its Golden, Colo. plant to Virginia where "local" water is added. The ad ends with the slogan, "So drink the fresh cold Natural Light, and don't be railroaded." The advertising firm D'Arcy Masius Benton & Bowles was also named in the suit. COORS SAYS STATEMENTS ARE FALSE: In its lawsuit, Coors states that the Natural Light campaign is disparaging to Coors products and contains false and misleading statements. Coors also states that consumers are misled by the advertising because Anheuser-Busch is questioning the same basic brewing process which it uses to brew its own products, including Budweiser, Bud Light and Natural Light. (End of package.) News Editor: Martin Baucom. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM