Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads,americast.usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Tue, Aug 25 1992 Date: Tue, 25 Aug 92 04:24:46 EDT Message-ID: 08-25 0000 DECISIONLINE: Advertising USA TODAY Update Aug. 25, 1992 Source: USA TODAY:Gannett National Information Network TYLENOL'S HEADACHE EASED: Tylenol PM is allowed to stay on the shelves as a federal appeals court decides whether the name infringes on the trademark of rival pain reliever Excedrin PM. But Tylenol Monday lost in its attempt to have the case dismissed. Excedrin says similarities in the combination pain reliever-sleeping pills confuse customers. MASTERCARD AWARDS AD ACCOUNT: MasterCard International's U.S. Region awarded its $60 million advertising account Monday to Ammirati & Puris of New York. The agency replaces Lintas: New York, which managed the card association's advertising since 1987. The new Ammirati & Puris campaign for MasterCard is expected to debut early in 1993. AMEX UNVEILS INTERNATIONAL ADS: American Express has unveiled ads aimed at international travelers, created by ad agency Ogilvy & Mather. AmEx says the campaign is unrelated to the firm's U.S. ads. Ogilvy lost the $60 million U.S. account to Chiat:Day:Mojo last year. Rumors that Chiat may lose the AmEx account were fueled Friday when AmEx subsidiary Shearson Lehman Bros. fired Chiat from its $18 million account. MIAMI HERALD DELIVERS IN STORM: Despite Hurricane Andrew, The Miami Herald got Monday's edition out. The Knight-Ridder newspaper printed its Monday edition Sunday night and distributed 75,000 copies. The 24-page early Monday edition, which contained no ads, was bilingual - 20 pages in English, four in Spanish. It also published an extra edition of 75,000 newspapers Monday after Andrew wreaked its damage. ATLANTA SUBURBAN PAPER TO CLOSE: Suburban Deluth's Gwinnett Daily News will fold, and its $40 million plant will be sold to the publisher of its Atlanta rivals for an undisclosed price. The New York Times Co., owner of the Daily News since 1987, said Monday it does not know when the Daily News will publish its last edition. The Times says it was unable to find a buyer for the 55,745-circulation newspaper. THE ADVOCATE TO DROP SEX ADS: The Advocate, a biweekly news magazine for homosexuals, is eliminating all sexual classified and display advertising to become more mainstream. The move will take effect with the 25th anniversary, Oct. 6 issue. CONVENTION VIEWERSHIP IS UP: Viewership for last week's Republican National Convention was up compared to four years ago. In 1988, with ABC, CBS, CNN and NBC covering, the convention averaged 17.6 million homes. This year, with those four plus Comedy Central and PBS in the fray, the Republicans averaged 19.6 million homes. Neither figure includes C-SPAN, which is not counted by Nielsen because it does not run ads. SELF TO DEBUT NEW SECTION: Self magazine is introducing a new section "to cover the beauty needs of women of all skin colors." The monthly four-page section, "Global Beauty," premieres in the September issue, out Tuesday. Technical advancements have improved the way makeup looks on darker skin, and major cosmetic companies have begun marketing these products, says beauty editor A.G. Britton. BASEBALL TO LOSE TV REVENUE: Major-league baseball's TV revenue is expected to go down next season. ESPN is negotiating a new, two-year cable deal this fall to extend through 1995. It is expected to decrease its annual rights fee from $100 million to about $85 million for four or five telecasts a week. Baseball's network contract is expected to tumble to about half of CBS' current $265 million annual rights. NHL TO UNVEIL TV DEAL: At Tuesday's National Hockey League owners' meeting, acting Commissioner Gil Stein is scheduled to present a three- to-four-year contract, worth $15 million a year, that will put games on ESPN and ABC. ESPN, which hasn't carried the NHL for four years, will televise about 20 regular season games, mostly on Fridays and Sundays, and some playoff games. ESPN TO BUY TIME ON ABC: ESPN, with NHL sponsors, will buy time on ABC to broadcast four to six regular-season, afternoon:weekend NHL games this season. The NHL hasn't been on network TV since 1975, and Stein has made increased TV exposure his goal. The NHL is also considering a TV deal with Sports Channel America for 35 regular-season and early-round playoff games. HOLMES TO LEAD N.J. OFFICE: Kleason E. (Skip) Holmes has been named president and general manager of Gannett Outdoor of New Jersey, based in Fairfield. Holmes succeeds Louis A. Giordano, who will continue at Gannett Outdoor of New Jersey as vice president of public affairs. Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM