Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads,americast.usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Mon, Sep 21 1992 Date: Mon, 21 Sep 92 04:39:57 EDT Message-ID: 09-21 0000 DECISIONLINE: Advertising USA TODAY Update Sept. 21, 1992 Source: USA TODAY:Gannett National Information Network FRAGRANCE SALES GALLOP: Ralph Lauren's Safari For Men is making a big sales splash in upscale department stores nationwide. TV spot ads for the new fragrance feature Lauren on horseback. Monday's edition of Women's Wear Daily said sales are exceeding expectations even in hurricane-devastated Florida. And retailers are reporting brisk sales of accessory items. (For more, see special Fragrance package below.) CLINTON UNVEILS NEW AD: Bill Clinton unveiled the first negative television ad of the fall campaign Sunday - part of his new offensive aimed at shifting attention to the economy and away from nagging questions about Clinton's efforts to avoid the Vietnam draft. The 30-second ad portrays Bush as being out-of-touch with economic problems and shows him promising 30 millon new jobs. CBS AFFILIATES GET MORE TIME: In response to affiliate requests for more air time CBS is changing its morning format. Starting Oct. 26, "CBS This Morning"will turn over 24 minutes of air time to local stations, increasing local news from four to 12 minutes per hour. While local stations may gain additional advertising revenue, the network said the new format is designed mostly for editorial content. MORE TO HAVE LOCAL NEWS: While CBS' local stations may gain additional advertising revenue by getting more airtime during "CBS This Morning," helping to defray the cutbacks in fees that CBS pays its affiliates, the new format is designed mostly for editorial content. Only 100 of CBS' 212 stations now carry local news in the morning, although that number is expected to rise. PERSONAL CARE LINE TO DEBUT: Gillette will unveila 12-product line of men's toiletries Tuesday, part of the company's plan to build on the success of its Sensor razor. The line will include deoderants, shaving cream and aftershave lotions. TOOTHPASTE USES LESS PACKAGING: Colgate-Palmolive, seeking a bigger bite of the billion-dollar-plus toothpaste market, will launch a new container next month. The company says the Stand-Up uses 20% less packaging than traditional cardboard-boxed, laminate tubes and 70% less packaging than hard, plastic pumps. Colgate plans a six-month, $20 million marketing campaign to chip into Procter & Gamble's leading Crest brands. ALCOHOL-FREE MOUTHWASH DUE OUT: In November, Bausch & Lomb will introduce Clear Choice mouthwash - with no artificial colorings or alcohol. Bausch marketing director Ed Harrington expects alcohol-free mouthwashes to capture about 10% of the $750 million-a-year market in three years. Bausch & Lomb plans a $15 million TV, print and coupon campaign to back Clear Choice, beginning in January. BANK LIKES WHATIZIT: Atlanta-based NationsBank is using its sponsorship of the 1996 Summer Olympics for marketing tie-ins such as Olympics-themed checks. Three check styles bear scenic Georgia backdrops and a fourth features Whatizit, the computer-generated character that is the official mascot of the games. NationsBank spokesman Scott Scredon said that the mascot on the checks will increase awareness of Atlanta, the Olympics and NationsBank. GLOBE WORKERS TURN DOWN OFFER: Boston Globe employees, without a labor contract for 21 months, have voted overwhelmingly to reject the newspaper's latest contract offer. The Boston Globe Employees Association - representing 1,100 editorial, advertising, clerical, maintenance and security workers -rejected the Globe's three-year offer Thursday 817-57. The Globe calls the proposal its final offer. SIERRA WINS HAYES INJUNCTION: A federal district judge in California has granted a preliminary injunction to Sierra Semiconductor keeping Hayes Microcomputer Products Inc. from advertising that the Sierra TIES modem has a serious reliability problem that could cause data to be destroyed or erased. The order said that Hayes could not cite any such instance and CEO Dennis Hayes testified he had not seen any. MULTITECH GAINS INJUNCTION: A federal district judge in Minnesota has issued an injunction in favor of Multitech Systems similar to an injunction against Hayes Micrcomputer Products Inc. in California. The injunction keeps Hayes from issuing test kits touted in ads. The ads warn of a "fatal flaw" that could exist in non-Hayes modems and offer test kits to uncover the "flaw." SPECIAL PACKAGE ON FRAGRANCE: ACCESSORIES SPUR ADD-ON SALES: Accessory items in the Safari For Men collection are igniting multiple sales - pewter accessories, such as the $85 hair brush and the $40 comb are selling as sets. The classic shaving mug at $75 has spurred interest in the art of shaving, supported by the more modern shave gel in a brushed pewter-like canister. PRICEY PRODUCTS PROVE POPULAR: In the high-performance grooming category, there are nine products in the Safari For Men collection, which range from a $15 Shave Gel to a $35 After Shave Relief Balm. Patty Payne, vice president of cosmetics at Federated Merchandising, notes that Safari For Men is "a great name, a great package, a great fragrance and a balanced launch campaign." COLLECTION SPARKS RECORD SALES: Since the women's fragrance market is twice the size of men's, women's launches are usually more powerful. Still in its initial launch period, this immediate response by men and women to the Safari For Men collection represents a first for the industry and demonstrates strong dealer support. (End of package.) Advertising Editor: Susan M. Andrews. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM