Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads,americast.usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Fri, Oct 16 1992 Date: Fri, 16 Oct 92 08:02:01 EDT Message-ID: 10-16 0000 DECISIONLINE: Advertising USA TODAY Update Oct. 16-18, 1992 Source: USA TODAY:Gannett National Information Network BANKS MUST REVISE ADVERTISING: Banks are about to revise their advertising and disclosure rules. And some of these changes could be significant. The Federal Reserve recently put the finishing touches on new regulations spurred by the Truth in Savings Act, passed by Congress last November. The act, designed to eliminate deceptive advertising, should help consumers shop for deposit rates and terms. ACT HOMOGENIZES BANK ADS: The Truth in Savings Act will alter advertising among banks. First and foremost, every bank and savings and loan in the country will compute and advertise their deposit rates in the same way. Starting March 21, they must disclose annual percentage yields on all deposit accounts. Consumer activists say that some banks mislead savers about compounding yields in their advertising. COKE II SEEKS PEPSI DRINKERS: When Coca-Cola Co. suddenly sprang its "new" Coke on an unprepared public in 1985, the company quickly assuaged taste buds that still yearned for the "Classic." Now the "new" is back in test markets as Coke II, packaged in red, white and blue. And they have gone after Pepsi drinkers with in-store displays that promote Coke II as having "real cola taste PLUS the sweetness of Pepsi." CLOROX SETTLES AD CHALLENGE: Clorox Co. Thursday agreed to settle government charges that a salad dressing it advertised as fat-free contains fat, according to the Federal Trade Commission. The FTC said ads for "Take Heart" salad dressing last year claimed it was fat free, while their dressing contains one or two grams of fat per two-tablespoon serving. Clorox agreed to halt any misrepresentation. PUBLISHER SELLS OAKLAND PAPER: A year after rescuing his Oakland Tribune,Publisher Robert Maynard has decided to sell its name for financial and health reasons. Thursday, Maynard told the Tribune's 630 employees he will sell the newspaper's name and its circulation and advertising client lists to William Dean Singleton's Alameda Newspaper Group for an undisclosed price. GROUP OFFERS MORE TO RETAILERS: Alameda Newspaper Group has purchased the Oakland Tribune. The Tribune lost about $2 million to $3 million last year. ANG publishes four dailies in the Bay Area suburbs, home to most of the area's more affluent residents and retailers. ANG says the deal will enable suburban retailers to reach city consumers. The newspapers reported circulation: 107,407 daily; 105,926 Sunday. PEROT LAUNCHES TWO NEW ADS: Presidential candidate Ross Perot takes his message to voters this weekend with two more paid advertisements on network television. On Friday, NBC airs Perot's 30-minute ad at 10:30 p.m. ET. Saturday brings Perot's 60-minute "town meeting" at 8 p.m. ET. NEW TABLOID SPEAKS `TRUTH': For those who like to wallow amid the tabloids: True News will debut this month, featuring the same kind of wacky stories: "Guiness Rejects World's Biggest Hickey," "Small-Town Hell for Grandma and Schoolboy Spouse." Launched by the mainstream publishing company K-III Holdings, the monthly insists all its stories are based on fact. SKY RADIO SIGNS DEAL WITH CBS: USA TODAY Sky Radio announced Thursday it has signed an agreement with CBS Radio to broadcast a wide range of sports progamming. Sky Radio launched USA TODAY Sports Radio Oct. 1, giving fans a 24-hour channel of sports news, interviews and features. Sky Radio offers news, business, sports and weather reports on select United Airlines and Delta Air Lines flights. ASPEN NAMES MILL AS DIRECTOR: Former U.S. ski champion and CBS-TV color commentator Andy Mill Thursday was named director of skiing for Aspen (Col.) Mountain. Mill will promote the resort on an international basis as well as planning various local ski activities like the Subaru Ski Challenge. Mill had been in London boosting Aspen's ski facilities to the European market. About 13% of Aspen's visitors are European. COMPANY SUES SUNBEAM: Foote, Cone & Belding has filed a lawsuit against Sunbeam-Oster Co. to recover funds that Sunbeam agreed to spend for advertising, then canceled, according to Advertising Age. The Cook County Circuit Court suit asks for damages of more than $1 million, representing mostly magazine space the advertising agency bought for Sunbeam. ELVIS IS THE VICTOR: Elvis has made another divine appearance: The Democratic nominee for Wisconsin's U.S. Senate race, Russell D. Feingold, won his party's nomination with an ad featuring a faux-tabloid that read "Elvis endorses Feingold." After Feingold won the nomination, the Republican incumbent ran his own Elvis ad. This one featured an Elvis impersonator, decrying the Feingold as "all shook up." Advertising Editor: Martin Baucom. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM