Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads,americast.usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Fri, Oct 23 1992 Date: Fri, 23 Oct 92 04:43:42 EDT Message-ID: 10-23 0000 DECISIONLINE: Advertising USA TODAY Update Oct. 23-25, 1992 Source: USA TODAY:Gannett National Information Network BENETTON LAUNCHES MAGAZINE: Best known for its sweaters and controversial ads, the Italian clothier Benetton has knit together an oversized magazine called Colors, released this month. The issue is available in five bilingual editions: English paired with French, Japanese, German, Italian or Spanish. Sold in stores and on newsstands, the publication also encloses, surprise, surprise, a Benetton catalog. COLORS IS PROVOCATIVE MAG: Colors, the new magazine put out by clothier Benetton, resembles the company's provocative ads - which sometimes offend, sometimes amuse, but never go unnoticed. Focusing on what might be called global culture - everything from bicycles, to food, to new countries and sex - the editors have targeted a younger audience accustomed to a more random, faster pace. NEW YORKER IS MORE ACCESSIBLE: With its fresh new layout, The New Yorker has become a far more accessible magazine. And editor Tina Brown's decided interest in things political is apparent in the Oct. 26 issue. Witness the evidence: Lawrence Wright explores the difficult relationship between Ross Perot and his hometown, Dallas and Harold Brodkey critiques the presidential debates. PISTONS MARKET BIG STUFF: The Detroit Pistons will become the first sports franchise to offer a sportswear shop designed exclusively for big & tall customers when Great BIG Stuff! debuts at The Palace on Nov. 6. The shop will carry an extensive variety of Pistons' apparel including jackets, sweat shirts, baseball-style shirts, sweaters and T-shirts. All Pistons' stuff is available in XXL sizes and up. NIKE PRESIDENT WINS AWARD: Nike President Richard K. Donahue will be honored at the 8th Annual "Good Guys" awards from the National Women's Political Caucus in Washington D.C. The caucus will honor 10 men who have significantly contributed to women's lives. Nike's award is a result of its innovative and inspiring "Dialog" ad print campaign which addresses many different issues relevant to women. CAMPAIGN DRAWS IN WOMEN: Nike will receive a "Good Guys" award from the National Women's Political Caucus for its Kelly Award-winning "Dialog" campaign. The campaign won a Kelly for best print advertising. In two short years, Nike has experienced tremendous growth in its women's business. In a three-month period earlier this year, Nike received over 100,000 calls from consumers responding to the ads. WORLD CUP PICKS MASCOT'S NAME: After a nationwide search to find a name for its mascot, World Cup soccer and its 10 official sponsors unveiled the winning name - Striker - on Thursday. Officials said over 25,000 Americans participated in the "Name The Mascot" campaign. Official World Cup sponsors: Canon, Coca-cola, FujiFilm, Gillette, GM, JVC, MasterCard, McDonald's, Philips and Snickers. NETWORK SERVICES TRUCKERS: The American Transportation Television Network, the nation's only television news and information network to serve the trucking industry, has begun broadcasting to about 50 of the 300 truck stops that have joined the network. Shell Oil Co., Time Warner, Sports Illustrated, Schneider Trucks and Igloo are among the network's first major advertisers. ADS' IMPACT IS DIMINISHED: This year, voters continue to react more negatively to Bush's ads than to Clinton's or Perot's: 51% who saw Bush ads the past week rate them poorly, says a Times Mirror Center for The People & The Press poll. By contrast, 52% who saw Clinton and 47% who saw Perot ads rated them favorably. But many professionals say political advertising in the presidential race has little impact. RICHARDS, MADONNA IN ADS: Music industry magazine Billboard pairs an ad for Rolling Stones hero Keith Richards against hyper-exposed Madonna in its Oct. 24 issue. A bejeweled Madonna is on the inside cover of the Oct. 24 issue hawking her new album and "Sex" book with the words: "Assume the (price and) position." Keith Richards' solo album ad appears on the back page with the words: "Not Madonna. God." NETWORKS SHIFT SCHEDULE: Four weeks into the new TV season, CBS, NBC and ABC have altered every night of the week but Sunday. Thursday the shuffling continued: Third-place NBC yanked "Rhythm & Blues" from Thursdays, and added "The Powers That Be" on Saturdays. NBC says "R&B" will return. ABC renewed "Camp Wilder" for five episodes; "Laurie Hill" is canceled on Wednesdays. SALEM TARGETS YOUNGER SMOKERS: R.J. Reynolds is repositioning its Salem cigarette brand, the No. 1 menthol smoke, to attract younger and hipper smokers, according to AdWeek. During the next year, the $2.3 billion Salem franchise will receive heavy advertising support for the "Escape to the Fresh Side" campaign that broke earlier this fall. Advertising Editor: Martin Baucom. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM