Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads,americast.usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Fri, Oct 30 1992 Date: Fri, 30 Oct 92 04:42:14 EST Message-ID: 10-29 0000 DECISIONLINE: Advertising USA TODAY Update Oct. 29, 1992 Source: USA TODAY:Gannett National Information Network BMW SEARCHES FOR NEW AGENCY: Another European carmaker is driving off to a new ad agency. BMW of North America said Tuesday that it has put its advertising account, $85 million in annual spending, up for grabs. Under the slogan "the ultimate driving machine," advertising for the high-priced German sports sedans has shifted from emphasizing '80s snob appeal to '90s safety- and value-consciousness. (For more, see special BMW package below.) RETAIL CHRISTMAS COMES EARLY: Hungry retailers, eager to wring a few extra dollars out of the holiday season, have again trampled tradition and hauled out Christmas decorations before Halloween. In California, The Broadway department stores currently run television commercials encouraging holiday shoppers to get an early starts. Consumer watcher Gerald Celente of The Trends Journal predicts the efforts will backfire. ADS ASSUME CLINTON WIN: The polls may show the presidential race in a virtual dead heat between Bill Clinton and President George Bush, but a wave of anti-incumbency is running through advertising: An ad for ABC Carpet & Home, running nationally Sunday in The New York Times, shows a real-estate ad for the White House. "May be available after Nov. 3 for January 1993 occupancy. Four-year (one-time renewable) lease." AD SAYS IT'S CLINTON TIME: Many ads are assuming Bill Clinton will win the presidential election. Radio ads for Omega watches, running in six cities, urge Clinton to ditch the black digital watch he wears. "You might be talking to Yeltsin soon," the ad says. "Time for a change, right, Bill?" Omega says they aren't partisan. "All we're voting for is for him to change his watch," says Bob Summers of ad firm Adwolf. DISNEY PUSHES `PINOCCHIO': Disney will release a low-priced video of "Pinocchio" March 26, with a much bigger sales push than its previous release in 1985. Disney will push "Pinocchio" in trailers at the beginning of every "Beauty and the Beast" video, which will be released Friday. Officials say the first release was before sales of home videos took off. CARTER SIGNS AS MARLINS ANALYST: Former Major League catcher Gary Carter, who retired from the Montreal Expos at the end of the season, signed a four-year contract as an analyst on Florida Marlins' TV broadcasts. He'll work 110 regular-season games next year and will team with Jay Randolph on the Sunshine Network and WBFS-TV in Miami. Carter lives in Palm Beach Gardens, Fla. ICED COFFEE HITS THE MARKET: The newest spark in the coffee market is being provided by iced coffee. General Foods has already rolled out Cappio, a ready-to-drink iced cappuccino. Cappio has used cartoon ads featuring beatniks sipping their sauce. Chock Full of Nuts is continuing its campaign for Choc o'ccino, and Coke's joint venture with Nestle will have an entry by early 1993. JUICERS POUR IT ON: In the $3 billion-plus orange juice market, Coca-Cola foods, Tropicana Products and Procter & Gamble have tried new packaging and ad claims to ignite the market this year, according to ADWEEK. P&G, after wrestling with the Food & Drug Administration over label claims, used health claims from a medical study. The ads focused on the study and were themed "The juice kids are built on." CLOTHIER SEEKS NEW AGENCY: National Brands Outlets of Fairfield, N.J., and Ad agency Deutsch Inc. of New Yorkparted ways on what was a $3 million account in 1991, according to ADWEEK. The discount clothier is not holding a formal review to handle its account. It is conducting informal conversations with different shops. SPECIAL PACKAGE ON BMW: ADS CONTINUE '90S SPIEL: BMW's ad account is up for grabs. Ads will continue their '90s safety and value spiel. "We believe we have to tackle a broader market," including women and older buyers, says Victor Doolan, vice president of sales and marketing. BMW will also cut marketing costs. Ammirati & Puris, BMW's agency since 1974, won't try to keep the carmaker's business, though BMW invited it to do so. OLD AGENCY HADN'T A CLUE: "Given that 18-year history, (if) they're not pleased, I don't know why we'd please them in the next three or four months," says President Martin Puris, who said the agency had "not even a hint" of BMW's plans. Both Mercedes-Benz and British import Jaguar have switched agencies within the last year. All three imports have faced challenges from Japanese luxury cars. ANXIETY REIGNS AT AD AGENCIES: In Detroit, GM's Oldsmobile division is conducting an ad agency review after 30 years with agency Leo Burnett. "No one is secure. You feel that every day in the car business, both on the manufacturing side and on the agency side," says Gordon Wangers of Automotive Marketing Consultants. "Everyone is always looking over their shoulder." (End of package.) Advertising Editor: Martin Baucom. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM