Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Tue, Apr 7 1992 Date: Tue, 7 Apr 92 05:44:02 EDT Message-ID: 04-07 0000 DECISIONLINE: Advertising USA TODAY Update April 7, 1992 Source: USA TODAY:Gannett National Information Network FOX PLANS LATE-NIGHT SHOW: Fox Monday said Chevy Chase, who helped make NBC's "Saturday Night Live" a hit, will return to TV in fall 1993 with a six-night-a-week late-night show. With Johnny Carson retiring May 22, Chase's entry will add a new twist to the hotly contested late-night arena. Chase's deal with Fox calls for him to develop and produce shows for Fox and to star in a Twentieth Century Fox movie at some point. (For more, see special Chase package below.) FATE OF `JONES' UNDETERMINED: ABC will show one more "Young Indiana Jones" episode Wednesday night at 9 EDT:PDT and then decide what to do about next season. Eleven episodes remain unaired, and producer George Lucas has asked ABC to let him know by April 15 if the show will return next fall. In "Indy's" favor: Positive critical feedback. But working against it are the less-than-blockbuster ratings. HORSLEY IN `BODIES OF EVIDENCE': Lee Horsley, who defended the Wild West in CBS' "Guns of Paradise," is back in another David Jacobs-produced series, a long-in-development ensemble drama about the personal toll of being a homicide cop. "Bodies of Evidence" will team Horsley with George Clooney. The production team is now doing research so filming can begin in May for eight episodes that will air this summer. FOX SHOW HAS GOOD START: Fox's new sitcom called "Stand By Your Man" received some big numbers in its debut. It drew 19% of viewers in its Sunday premiere. That is the best overnight share that Fox has ever gotten in the 10 p.m. EDT:PDT time slot. ABC CHANGES AD GUIDELINES: ABC has modified several network ad guidelines, including its policy on mediating competitive ad claim challenges, Advertising Age reports. ABC says it will mediate claim challenges within 14 days of the time the challenge is submitted to ABC, or the date the challenger initiated a "good faith " attempt to resolve the matter. MCDONALD'S SPONSORS WORLD CUP: McDonald's kicked off its first ever worldwide marketing sponsorship Monday with the announcement of its support as the only retail sponsor of 1994 World Cup Soccer. McDonald's owns exclusive quick-service restaurant sponsorship of all events leading up to the 1994 World Cup matches being played in the USA, as well as the major stadium signage and use of the official emblem and mascot. NICKELODEON TO LAUNCH MAGAZINE: Nickelodeon says it will launch an an ad-supported magazine in March of 1993. It will target 8-to-12 year olds and come out 10 times per year. It will be distributed through newsstands and subscriptions, but will not be used as part of Nickelodeon's multimedia packages. NCAA DOES WELL FOR CBS: CBS' NCAA ratings are on the winning track. The 11.6 overnight rating for the Michigan-Cincinnati semifinal was 8% ahead of the 10.7 for last year's North Carolina-Kansas semifinal. The 14.9 overnight for Saturday's Duke-Indiana game was 5% better than CBS' 14.2 for the 1991 Duke-UNLV semifinal. WOMEN'S RATINGS DOWN: The absence of Eastern power Virginia hurt CBS' broadcast of the NCAA women's final. After a 5.3 overnight rating for Saturday's Virginia-Stanford semifinal, Sunday's Stanford-Western Kentucky title game scored a 3.7 overnight, 12% below the rating for last year's Virginia-Tennessee final. SPECIAL PACKAGE ON CHASE: SHOW TO TARGET YOUNGER VIEWERS: Fox says the late-night show with Chevy Chase will have "its own brand of subversive, irreverent humor with a variety of comedy sketches and conversations with celebrity guests targeted at young viewers." The show is set to air in the fall of 1993 and will be on six nights a week. SHOW `LETTERMAN' WITHOUT GAP: Chevy Chase says his show will basically be an "exact copy of "David Letterman" without the gap between his teeth. That's a lie, which, of course, my show will be." He says to better understand what will make this new and different from what's out there now, people should call Jerry Brown's 800 number. FOX RETURNS TO LATE NIGHT: The last time Fox had a late-night show was in 1987, when it dumped Arsenio Hall, who followed Joan Rivers. Hall went to Paramount, which produces his syndicated hit. Fox President Jamie Kellner said Fox "has been looking for the right talent and show format" to get back into late night. He hopes it'll be a hit with kids since Fox "is the primary viewing source of young adults." (End of package.) Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM