Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Wed, Apr 22 1992 Date: Wed, 22 Apr 92 05:41:50 EDT Message-ID: 04-22 0000 DECISIONLINE: Advertising USA TODAY Update April 22, 1992 Source: USA TODAY:Gannett National Information Network FOREMAN STARS IN DORITOS AD: George Foreman and his four sons star in an ad for Doritos' reformulated nacho cheese chips. In the ad, which begins Monday, each son grabs the Doritos in turn - until George Sr. finds the bag empty. "I was robbed!" he cries. The spot exploits Foreman's hamminess and his love of eating. "Who taught you kids to eat like this?" he asks his sons. "You, Dad," they reply. `ROSEANNE' LIFTS ABC: ABC's "Roseanne" was the most-watched program of the week, helping ABC to clinch the weekly ratings released Tuesday by A.C. Nielsen Co. NBC followed in the number two position, aided by "Seinfeld" which had its highest ranking this season, at No. 11. The two-hour premiere of NBC's "The Fifth Corner" ended up tied with another NBC program, "Mann & Machine," at No. 63. (For more, see special Ratings package below.) `BOYS' STILL HOPING FOR SPOT: CBS' "The Boys of Twilight" aired just four times before getting put on hiatus, but creator William Blinn still has hope for the series. "The bottom line is we always increased our share from our lead-in," he says. Renewal is "a long shot, but not 100-to-1. I'd say it's more 3-to-1." REPUBLICANS RUN SIMILAR AD: Republicans are mimicking a radio ad once aimed at one of their own to take on House Majority Leader Richard Gephardt, D-Mo. The Democratic Congressional Campaign Committee last week sponsored an ad that laid into Rep. Newt Gingrich, R-Ga., for the check-kiting scandal. Wednesday, a nearly identical radio ad takes Gephardt to task for confessing first to three, then 23, then 28 bad checks. GRAPHIC ADS TO CONTINUE TO AIR: Graphic TV ads with photos of dead fetuses continue airing Wednesday in Indianapolis and Louisville, Ky. U.S. District Judge Edward Johnstone Tuesday denied a request from Louisville resident Nickie Green for a temporary restraining order. Her suit claimed Michael Bailey, seeking the House Republican nomination, was using a political office to further his religious beliefs. VIEWERS FAVOR ADS: Indianapolis TV station WISH took a survey Monday night to see how viewers felt about TV ads that included the photos of dead fetuses. Of 20,000 callers, 61% favored the ads, and 39% objected. Michael Bailey is running the ads in his quest for the House Republican nomination. TV stations are prohibited under federal law from denying access or censoring any federal candidate's ad. NEWSPAPERS' EARNINGS UP: Cheaper newsprint costs and a pickup in advertising helped boost newspaper earnings the first quarter. Knight-Ridder, publisher of 29 daily newspapers, said net income jumped 58%. Net income at The Washington Post Co. was up 57%. Tribune Co., publisher of The Chicago Tribune, said net income fell 27%. Strong newspaper results weren't enough to offset losses from its newsprint business. BASEBALL MAY BE SYNDICATED: Rick Ray, president of syndicator Raycom, says major league baseball representatives have talked to him about syndicating a game of the week in the new 1994 TV deal. NBC Sports President Dick Ebersol said he doesn't know "how advertisers will support syndication when they don't know what the rating will be." PARENTING GUIDE TO RUN: Good Housekeeping of New York will run a special advertising called "Guide to parenting." It is set to run in the September edition. The advertising close is June 5. The price for a black and white page is $97,260. A color page costs $122,035. SPECIAL PACKAGE ON RATINGS: `AGAINST ALL ODDS' DOES POORLY: The debut of NBC's real-life series "Against All Odds" (with co-hosts Lyndsay Wagner and Everett McGill) limped in at No. 81, tied with CBS' "Tequila and Bonetti." CBS hits "Murphy Brown" (No. 4), "Designing Women" (No. 8) and "Northern Exposure" (No. 10) all ranked among the 10 most-watched programs. `HOMEFRONT' MAKES GOOD SHOWING: The season finale of ABC's "Homefront" won its time period, boasting its highest rating (No. 29) since moving to Wednesday nights. But Linda Lavin's new series "Room for Two "(ABC) slid to No. 55 when it moved to Wednesday for the first time from its Tuesday slot where it followed "Roseanne." The return of ABC's "Sibs" tied with ABC's "The Wonder Years" at No. 48. `MARRIED' FINISHES NO. 13: Fox's shining star this week, "Married ... With Children," ranked No. 13, beating out all the Sunday movies, including CBS' "The Secret," starring Kirk Douglas as a dyslexic grandfather. Three TV news magazines were among the top twenty. ABC's "20:20" came in at No.9, "Primetime Live" at No.12 and NBC's "Dateline NBC," No. 18. ABC won the evening news race. (End of package.) Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM