Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.ads From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: ads Thu, May 21 1992 Date: Thu, 21 May 92 05:20:57 EDT Message-ID: 05-21 0000 DECISIONLINE: Advertising USA TODAY Update May 21, 1992 Source: USA TODAY:Gannett National Information Network CBS TO ALTER MONDAY LINEUP: Look for CBS to break up its winning Monday night lineup next fall by moving two proven hits off the schedule and adding two rookies. The No. 1 network will officially unveil its schedule Thursday. "Major Dad" and "Designing Women" will likely move to Friday night, with "Hearts Afire" and "Love is Hell" taking over their Monday spots. (For more, see special CBS package below.) TV VIEWERSHIP ON THE RISE: Network viewership rose in May, the second sweeps period increase this year, reversing a 15-year trend. "The positive trends for network television continue," following years of decline to cable and video, says David Poltrack, chief of CBS research. From May 1991 to this May, network TV's share of the viewing audience rose 1.7%, from 60% to 61%. MAY NUMBERS `MORE IMPRESSIVE': During February sweeps - quarterly periods that local stations use to set advertising rates - the network audience rose 1% to a 63 share, up from February 1991. May's numbers are "more impressive than what happened in February because there were no Olympics," says CBS' David Poltrack. Also in May, basic cable viewership was up 11% and Fox's audience share rose 18% from May '91. TIMES ACCUSED OF USING MONOPLY: Surefind Classifieds by Telephone said Wednesday that the Seattle Times is using its monopoly control over the Seattle newspaper market to inhibit the ability of the firm to advertise effectively. Surefind says The Times is giving it the worst classified advertising positions so that The Times can compete unfairly against Surefind in the information services business. CORPORATE COMPUTING DUE OUT: Jonathan Sacks, publisher of Corporate Computing, says the magazine will debut June 5. It will carry 322 pages, including 158 pages of ads. Corporate Computing is the first magazine designed to provide top corporate managers with laboratory-based reviews and other information they need to re-engineer their company-wide information systems, Sacks says. WEST PUBLISHING FILES SUIT: West Publishing Co. filed a false advertising suit Wednesday in U.S. District Court in Minneapolis against Thomson Legal Publishing, doing business as Lawyers Cooperative Publishing. Alleged: Thomson's ads for its Auto-Cite citation verification service falsely state that Auto-Cite has broader coverage of legal publications than West's Insta-Cite service. ADS RAISE CONSCIOUSNESS: Consciousness-raising is the goal of some of today's most riveting advertisements, reports the June issue of Mademoiselle. Esprit's "What would you do?" print campaign encourages involvement in causes like gun control and literacy. Benetton's provocative ads show flood survivors and dying AIDS patients - with no hint of cardigans. JOE CAMEL DOESN'T HURT REYNOLDS: The bad press against Joe Camel, the cartoon in Camel cigarette ads, apparently has barely affected sales of the 75-year-old brand. R.J. Reynolds Tobacco Co. says sales of its third most popular brand rose 6% in the first quarter. In December, the Journal of the American Medical Association published studies saying Joe Camel's image was as familiar to 6-year-olds as Mickey Mouse. CHRYSLER TO SPONSOR TOUR: Chrysler Corp.'s Jeep Grand Cherokee will be the title sponsor for the two-year, 50-city tour of the Broadway hit, "Will Rogers Follies," starring Keith Carradine. The $500,000 sponsorship will include product displays and on-stage actors will give one or two references to the product. Consultancy D&F Group, Washington, put together the sponsorship package. SPECIAL PACKAGE ON CBS: ENGLISH GETS SECOND MONDAY SHOW: CBS will give "Murphy Brown's" creator Diane English another show on Monday nights starting in the fall. "Love Is Hell" is a romantic comedy starring Jay Thomas as a columnist and Susan Dey as a down-on-her-luck restaurateur. To make room, "Designing Women" will move to Friday night. CBS plans to air four sitcoms on Friday. SHELLEY LONG TO HAVE SERIES: CBS is expected to have eight new series on its fall schedule. The schedule is due out Thursday. "Good Advice" stars Shelley Long as a marriage counselor married to Treat Williams. "The Hat Squad" is a cop show about a unit of the Los Angeles Police Department known for its black fedoras. "Little Women" is a new sitcom from producers Marcy Carsey and Tom Werner. RITTER TO GET INTO POLITICS: CBS will air a sitcom set in the political arena of Washington, D.C., starring John Ritter and Markie Post. "Hearts Afire" is produced by Linda Bloodworth-Thomason. "Picket Fences" is about life in a small Wisconsin town. "Bob" stars Bob Newhart as a comic-book writer. "Golden Palace" is the new version of "Golden Girls," without Bea Arthur. (End of package.) Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM