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Subject: ads Thu, Jun 11 1992
Date: Thu, 11 Jun 92 05:20:27 EDT
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06-11 0000
DECISIONLINE: Advertising
USA TODAY Update
June 11, 1992
Source: USA TODAY:Gannett National Information Network
    
DELANEY TO BE IN SERIES:
   Dana Delaney, who developed a loyal following in her role as 
nurse Colleen McMurphy in ABC's "China Beach," says she's working 
on a six-hour TV series with director Oliver Stone. It's based, 
she says, on the comics section at the end of Details, a hip, 
celebrity-oriented magazine. It will be on ABC.
    
PARENTING SERIES TO RUN:
   Starting Monday, ABC's "Good Morning America" begins a weeklong 
series on parenting, with child development expert Dr. T. Berry 
Brazelton and other experts. The series will address the problems 
related to the four different stages in a child's young life.
    
PARMOUNT PROMOTES CAMP:
   Paramount Pictures, a unit of Paramount Communications Inc., 
said Michael Camp was promoted to executive vice president in 
charge of creative advertising for its Motion Picture Marketing 
Division. Camp joined the company in 1986.
    
ESPN TO CARRY SIX ARENA GAMES:
   ESPN will carry six Arena games this summer, starting with a 
Sacramento-Arizona Arena game that starts at midnight this 
Saturday. Next year, George Steinbrenner, New York Yankees 
principal owner, and Jerry Reinsdorf, owner of the Chicago Bulls 
and White Sox, will become franchise owners as the league expands 
to 16 teams.
    
TURNER TO PROMOTE NFL GAMES:
   Ted Turner will run an ad campaign on his four cable networks 
to promote this fall's NFL games on TNT. Based on the theme "In 
Search of Big Game," The promotion includes a novel sweepstakes 
prize for football fans: A photo safari in Kenya.
    
AIRLINE AD SPENDING MAY TUMBLE:
   The costly wave of airline fare cuts will produce industry ad 
cuts, Advertising Age says. Several airline ad executives said the 
number of seats sold during the promotions will force airlines to 
re-evaluate its traditional summer ad plans, the trade publication 
reports.
    
NESTLE PUTS CHAMPS ON BARS:
   Nestle has begun selling Nestle Crunch bars molded with the 
names of past National Basketball Association championship teams. 
Nestle will run a 15-second spot for the bar on network TV through 
mid-August. Jordan, McGrath, Case & Taylor of New York handles the 
account.
    
COKE II HITS NEW YORK CITY:
   Coca-Cola USA is introducing Coke II in New York City and 
portions of New Jersey, Connecticut, Massachusetts, Vermont and 
New Hampshire. Coke II ads, created by McCann-Erickson Worldwide 
of New York, are aimed at converting Pepsi drinkers.
    
`MELROSE HOUSE' STARS IN ADS:
   Stars of "Melrose House," Fox's summer spinoff of "Beverly Hill 
90210," will appear in print ads for The Gap as part of their 
"Individuals of Style" campaign. Photographer Annie Leibovitz will 
shoot the ads, which will be produced in-house.
    
HARDEE'S GOES WITH TIME BUYING:
   Hardee's Food Systems has named Time Buying Services of New 
York to handle its $15 million to $20 million TV and radio buying 
account, Advertising Age reports. Jordan, McGrath, Case & Taylor 
had held the account. Earle Palmer Brown Co. of Bethesda, Md., 
holds Hardee's creative account.
    
CASE CONSOLIDATES ACCOUNTS:
   J.I. Case of Racine, Wis., says it has awarded its agricultural 
and construction equipment accounts to Cramer-Krasselt of 
Milwaukee. They are worth an estimated $11 million. Bader Rutter & 
Associates of Brookfield, Wis., had held the agricultural 
equipment account, while J. Walter Thompson of Detroit handled the 
construction advertising.
    
ESPN, SUBWAY TO TEAM UP:
   ESPN and Subway Sandwiches & Salads say they will launch a 
promotion called the "Subway Grand Slam Challenge" on June 21. The 
six-week contest will run on ESPN's "Sunday Night Baseball." 
Viewers entering the contest will win cash prizes between $1,000 
and $50,000.
    
Advertising Editor: Ed Kelleher. (1-919-855-3491) Making copies of 
USA TODAY Update (Copyright, 1992) for further distribution 
violates federal law.
    

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