Path: bloom-picayune.mit.edu!enterpoop.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.trends,americast.usa-today.trends From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: trends Thu, Oct 15 1992 Date: Thu, 15 Oct 92 04:48:41 EDT Message-ID: Lines: 109 10-15 0000 DECISIONLINE: Trends & Marketing USA TODAY Update Oct. 15, 1992 Source: USA TODAY:Gannett National Information Network MORE EATING BREAKFAST ON THE GO: More people are eating breakfast on the run, and food companies are scrambling to accommodate them. One out of four people eats breakfast in the car on the way to work, say Weight Watchers officials who track food trends. So the company has come up with a new line of products called "Breakfast On-the-Go!" that features muffins, sandwiches and other accessible, hand-held items. (For more, see special Breakfast package below.) TRENDY TEENS SPORTING BOOTS: Spotted on the feet of Hollywood's hippest teens, those kids on "Beverly Hills 90210" - boots, boots, boots. And not just any boots - think heavy, lace-up brown lumberjack or black combat-type boots that come up slightly higher than the ankle. Brenda, Kelly and Donna are pairing their boots with short, tight, knit dresses, sheer tights (or none at all) and bulky socks. HAIR-RAISING STATS OUT: Women are commonly charged more than men for the same services in beauty salons, reveals a survey of 47 shops in 12 cities conducted by Glamour magazine. The magazine's October issue shows: 58% of the salons charge women more for haircuts; 15% charge more for perms; 10% of the salons charge men more for pedicures; 7% charge men more for manicures. WICCA GAINS FOLLOWERS: Halloween marks the end and the beginning on the "Wheel of the Year" for witches or people who practice the religion officially known as Wicca. "Megatrends for Women" reports renewed interest in Wicca as part of an overall "Goddess Movement," which expresses God in the Sacred Feminine. HALLOWEEN HIGHLY SUCCESSFUL: Kids around the USA are getting ready for Halloween. Hallmark Cards reports nearly $400 million will be spent on Halloween products nationwide this year. Thirty-five million Halloween cards will be exchanged this year. The majority of purchases will be made by women. Nearly $70 million will be spent on Halloween decorations. Also: One in three adults dress up for Halloween. MORE HAPPY RETURNS: More people are taking advantage of lenient store-return policies by wearing clothes once and returning them. Usually it's evening wear. The most common offender are women sizes six to 10, but men have also been getting in on the act. "It's an upscale phenomenon," says Alan G. Millstein of the Fashion Network Report. He estimates 10% of shoppers are into the wear-and-return cycle. CASHMERE ISN'T CHEAP: If a label says "nylon and cashmere," it may contain nylon and wool but little or no cashmere. This scam is on the rise because the high price of cashmere has gone up again, reports October's Glamour magazine. Real cashmere doesn't come cheap. This fall, a cashmere-blend jacket costs $250 to $500; 100% cashmere runs $500 and up. CONNICK HITS TWICE: Get ready for another double-hitter from Harry Connick Junior. The singer:pianist:bandleader released two albums simultaneously (sparking a trend followed by Guns N' Roses and Bruce Springsteen). He's doing it again Nov. 16 with dual releases: "Twentyfive," a sequel to Twenty; and "Eleven," recorded 14 years ago. MORE DYING FROM ASTHMA: More people are dying from asthma. The Centers for Disease Control reports the death rate from asthma attacks has increased by 46% in the last decade. The lastest figures show nearly two deaths for every 100,000 people. SPECIAL PACKAGE ON BREAKFAST: COMPANIES MARKET HEALTHY FOOD: Many companies are offering microwaveable breakfast convenience foods from the grocery store's frozen food aisle - they include Weight Watchers, Sara Lee, Pepperidge Farm and Healthy Choice. Sara Lee is re-evaluating the "quick breakfast" market, says the company's Lisa Fisher. NEW PRODUCTS LOWER IN FAT: Eating on the run doesn't have to be unhealthy. Some of the newer products are designed to be low in fat, calories and sodium. Jayne Hurley, a nutritionist with the Center for Science in the Public Interest, says Weight Watchers has improved its line since the center evaluated it more than a year ago. Now some products are lower in fat and sodium. HURLEY GIVES TOP PICKS: Jayne Hurley's top pick among breakfast sandwiches: Healthy Choice. "They use egg substitutes so out goes the cholesterol. They are pretty low in fat, and they have 3 grams of fiber per sandwich, which is nothing to close your eyes to." (End of package.) Trends & Marketing Editor: Michele Coleman. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM