Path: bloom-picayune.mit.edu!snorkelwacker.mit.edu!news.media.mit.edu!americast.com!americast.com!usa-post Newsgroups: usa-today.trends,americast.usa-today.trends From: usa-post@AmeriCast.Com Organization: American Cybercasting Approved: usa-post@AmeriCast.com Subject: trends Thu, Oct 22 1992 Date: Thu, 22 Oct 92 04:38:37 EDT Message-ID: 10-22 0000 DECISIONLINE: Trends & Marketing USA TODAY Update Oct. 22, 1992 Source: USA TODAY:Gannett National Information Network RED IS HOT THIS SEASON: People are going to see a lot of it in the coming months. Red is the new basic for the '90s, according to Danielle Ganek, merchandising editor for Mademoiselle magazine. "Red gives a feeling of power and authority. It's replacing black as a basic wardrobe color." (For more, see special Red package below.) JAZZ IS CROSSING OVER: Jazz is swinging in the church and the hip-hop world. Guitarist Ronny Jordan is the front-runner in new jazz swing, mixing pop:jazz and hip-hop. His "The Antidote" is a contemporary jazz hit. Pianist Ben Tankard is reviving gospel jazz with pop:jazz versions of gospel tunes. Tankard's "Key to Life" is top 40 on Billboard's gospel chart. MORE STUDENTS GO GREEK: College fraternities, dropping in the '70s, are making a comeback. The National Interfraternity Conference shows campus membership in 1965 was 190,000; in 1972, 149,000; in 1982, 196,000; and in 1992, it was 400,000. HIKING BOOTS GET LIGHTER: Status sneakers are not the only shoes hitting the streets. Lightweight versions of "clunky" hiking boots are climbing in popularity for school wear, according to L.A. Gear. Sales of hiking shoes have nearly tripled the past few years, according to a report by the National Sporting Goods Association, while hiking itself has increased only 30%. MORE FINAL EXITS COMING: Sometimes nine lives are just too many. So hot on the heels of the suicide manual "Final Exit" comes F"inal Exit for Cats: A Feline Suicide Guide," by Michael Viner (HarperPerennial, $6). The tongue-in-cheek book includes advice on when cats should hang it up, like when their owner switches to dry cat food or gets a new kitten. Look for upcoming final exits for lawyers, dogs and bosses. SAVERS SHUN CDS: Because interest rates plummeted, savers have withdrawn $203.4 billion from certificates of deposit at banks or savings and loans the past year. Bank Rate Monitor reports the amount in CDs in September 1991 was $1,111 billion. That was down to $907 billion in September 1992. BLACKS COMING OUT THIS YEAR: The desire for change is spurring unprecedented voter interest among blacks. In Alabama, a majority-black district will elect the first black Alabama congressman since 1876. In the House, as many as 13 new black members may join the 26 blacks now there. In the Senate, Illinois' Carol Moseley Braun could become the first black female senator. MORE HISPANICS ARE RUNNING: At all levels, more Hispanic candidates are running this year. A record number - 20 Democrats and nine Republicans - are seeking seats in the House, where 14 currently serve. The Hispanic vote will be bigger than ever this year: 5 million voters are registered, up from 3.5 million in 1988. Most are Mexican-Americans, the rest Puerto Ricans and Cuban-Americans. ATMS BRANCHING OUT: Automated Teller Machines are expanding. The first Western-style Automated Teller Machine is now open in Moscow. It's targeted at foreigners who have trouble getting U.S. dollars in Russia. Visa says it wants to expand the money machines but no plans have been set yet. SPECIAL PACKAGE ON RED: RED IS PRIMARY COLOR: Designer Louis Dell'Olio always includes red in his collections. In the September issue of Elle, Dell'Olio says if he could use only three colors, he'd choose black, white and red. "They are the royalty of color - with black the king, red the queen and white the prince." Whether people pick a bright lipstick red or a more muted red with bluish undertones, red is sure to make a dramatic impact. SOME CAN DON RED ALL OVER: People who can carry it off shouldn't be afraid to wear red from head to toe. Red hosiery is a great accent on cool days. But if an all-over look's a little too much, use red as an accent with navy, black or camel, Ganek suggested. Red is especially strong for evening, she says. Look for red velvets, red chiffons, red cashmeres and red satins. RED MAKES STRONG STATEMENT: Red expresses sensuality and self-confidence. In other areas of the fashion front, there are no decrees as to what women should wear this season. And no silly extremes, either. Instead, designers have presented enough variety to keep even the most finicky fashion maven happy. For the '90s, when it's considered gauche to be extravagant, designers showed tailored, good quality clothes. (End of package.) Trends & Marketing Editor: Michele Coleman. (1-919-855-3491) Making copies of USA TODAY Update (Copyright, 1992) for further distribution violates federal law. This article is copyright 1992 Gannett News Service. Redistribution to other sites is not permitted except by arrangement with American Cybercasting Corporation. For more information, send-email to usa@AmeriCast.COM