Date: 26 Aug 2002 16:02:38 -0700
Message-ID: <.AAA-17182610-11635,16923.1030402958@mail-ems-101.amazon.com>
To: gamadrid@mit.edu
From: Jeff Bezos <jeffb@amazon.com>
Subject: Lowering the threshold to $25 for Free Super Saver Shipping
Bounces-to: ems+TB62HTZK2QJBAU@bounces.amazon.com

Dear Customer,
 
For a little more than two months now, we've been testing Free Super
Saver Shipping on orders over $49. That test has worked well enough that
we're now ready, effective immediately, to lower the threshold again and
test Free Super Saver Shipping on orders over $25.

Like last time, this is a long-term test, which we expect to run for 3
to 6 months. We hope the results will allow us to make this new $25
threshold permanent. Either way, at the conclusion of the test, we'll
let you know if it's possible to leave this in place.

So, please enjoy this test! It now takes only 1 or 2 books, CDs, or DVDs
to qualify for free shipping, and of course, almost all electronics,
tools, and kitchen products qualify with just one item.

Sincerely,

Jeff Bezos
Founder & CEO
Amazon.com

PS: To give some perspective, with Amazon.com's 30% off books over $15
and Free Super Saver Shipping on orders over $25, there may be reasons
to shop in the physical world, but price is not one of them. You will
save a significant amount of money when you buy at Amazon.com.

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