- Who is this thing coming from, anyway?
	- Some reputable-sounding citizen's advocacy organization
	- Not just cypherpunks.

- Who is it going to?
	- Who is the press we're targeting?
		- big name newspapers: NYT, WSJ, Washington Post, etc.
		- trade rags
		- TV and radio networks
			focus on sound bites during regular
			  reports, or special reports a la Nightline
		- local talk radio
			Jerry Williams of WRKO
			David Brudnoy of WBZ  (libertarian sympathies)
			Gene Burns, nat'l syndicate (WOR in NY)
		- doubtless others
		- are there any magazines, etc. with readerships which
		  are made up greatly of the readers we are targeting


	- Who are the readers we're targeting?
		- government
			- legislative
			- executive
				law enforcement
					local up to federal
				depts of state and commerce
				NSA, DOJ, NIST, DOD
			- judicial
			- networking types
				NSFnet, NII, etc.
		- corporate decision makers
		- john Q public
		- technical types
		- civil libertarian organizations
		- academics

- Why will someone read our press release and not the other several million?
	use a sound bite from someone related to motherhood and apple pie

- Content
	- How many different formats
		- One paragraph
		- A few pages
		- A few white papers on relevant stuff
	- Individual pieces
		- Sound bites
			government with keys to house
			"if crypto is outlawed..."
			"those who would give up freedom for security
			 deserve neither" -ben franklin
		- An attention-grabbing headline
			privacy/Big Brother
			international competitiveness
			law enforcement abuse
			See "sound bites"
		- White papers
			layman's intro to crypto
			crypto in use today
				today, all accepted civilian crypto schemes
				involve publically known algorithms
				and users generate all keys themselves
				"security through obscurity" isn't.
			examples of public monitoring
				credit cards and credit ratings
				grocery shopping
				direct marketing mailing lists and
					phone calls
			False sense of security
				only protects against casual eavesdroppers
				continues ECPA
				equal protection under the laws of math
				LEA leaking info
				escrow agents leaking info
					attractive target
			centralized management
			privacy and valid uses of it in society today
				you might not have done something
				  wrong and still have something to hide
				rape and child abuse hotlines
				protecting against blackmail
				dr/patient, priest/confessor, husband/wife,
				   lawyer/client
			history of US government and limited involvement,
			  its erosion over time.
			it won't help law enforcement for long
			foreign governments
				other countries will not want a system
				  for which the US has all the keys
			international business
				because of this, countries doing business
				  outside the US will need two sets of phones
			specific problems with the Clipper Chip
				key disclosure
				traffic analysis for free
				key generation
				verification of algorithm and hardware
					some of the best crypto experts
					aren't in the US
				no software implementation
				government establishing standards w/o
				  public comment
				immediate monopoly granted
				collusion with certain companies
				  beforehand, puts others at disadvantage

		- Why is privacy a fundamental right?
			it's why this country was founded in the first place
		- Potential counterarguments and rebuttals
			founding fathers have been dead for 200 years
			this is just like the gun lobby
			privacy not in constitution
			need it to do our job - this is an improvement
				we need to show that the tradeoff between
				  privacy and law enforcement should be
				  on the privacy side.


- Contact information

- Questions to ask
	is the CSA of 87 applicable