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15.833  Business to Business Marketing (H2)

Fall 2012

Instructor: Sharmila Chatterjee

TA: Raymond James Andrews

Lecture:  TTh 10:00-11:30  (E62-250)        

Information: 

 

Announcements

Confidential Peer Feedback - please submit!

Please submit your peer feedback form under Homework > Class 12: Course Wrap-Up. I have uploaded a word doc to the assignment that you can fill out.

Those of you who submitted paper copies do not need to submit on Stellar. If for any reason you'd prefer to hand in a paper copy you may put it in the Professor's mailbox today at E62-543.

best,
RJ

Announced on 11 December 2012  11:29  a.m. by Raymond James Andrews

Reminders

Dear Students:

As promised here are the reminders:

  1. Please fill in the Channel Length Worksheet distributed in class (also posted on Stellar under Class 8 - Channels Session) and bring to class on 12/6 as we will go over it briefly
  2. Value Projecr presentation guidelines are posted on Stellar under "General."  Presentations will be between 6-8 minutes with 2 minutes for Q&A.  We will have 7-8 teams (randomly selected) that present on 12/6 and the rest will present on 12/11.  Times will be strictly enforced to be fair.  Therefore please practice beforehand.  Project reports are due on 12/11.
  3. Hot Topics deadline is 12/4 midnight on Stellar; however this is for extra credit only and so is optional - details in Appendix of syllabus
  4. Guest speaker slides are posted on stellar under 11/26

Have a lovely weekend.  See you Tuesday

Sharmila

Announced on 01 December 2012  8:05  a.m. by Sharmila Chatterjee

Class Tomorrow - Silicon Graphics - Philips Guest Speaker

Dear Students:

Hope you all had a wonderful Thanksgiving holiday.  This is just a friendly reminder for tomorrow's class:

  1. Please read the "Silicon Graphics" brief case distributed in class and also posted on Stellar under Class 6.  We will discuss the case in class tomorrow.  Also, please remember that you will try to fill up the "Table" of the case using cannibalization metrics discussed in class and posted in the lecture slides of class 4. Please fill up the table (hand written is OK as well) and bring the hard copy with you to class.  You will give this to RJ after the case discussion  - please write your name before handing it in.
  2. We will have a guest speaker, Steve Haggett, for the latter half of the class from Philips - Bio posted under "General" on Stellar.  He will stay for lunch right after class.  If you want to join him for lunch, please e-mail to RJ.  We will have 4-5 seats for students.

See you tomorrow.  Best Regards

Sharmila

Announced on 26 November 2012  3:38  p.m. by Sharmila Chatterjee

Teams & Project Topics: your input needed!

15.833 students,

Teams have have been formed! 3 simple things everyone sould do before next class (even if you have already told me about your team via email):
  1. Visit this shared doc to find your new teammates or CHECK to make sure I've recorded your team correctly: https://docs.google.com/spreadsheet/ccc?key=0Asp14AVT9M7RdHNENFN3QTdacVJwYnZ3d3dla1pDRkE
  2. Type in your preferred email address so your teammates and I can contact you directly.
  3. Pick a project topic by next class on Tuesday, Nov 13 and fill them in.
Please let me know if you need help with anything else.

best,
RJ

raymond@mit.edu

Announced on 08 November 2012  9:24  p.m. by Raymond James Andrews

startup Housekeeping

15.833 students,

Please email your TA, RJ - raymond@mit.edu - with your team members (and clever team name!) if you have not done so already. Also, whenever you email me including '15.833' in the subject line will help me serve you faster.

have a great evening,
RJ

Announced on 05 November 2012  10:15  p.m. by Raymond James Andrews

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