15.833 Class Home

15.833 Business-to-Business Marketing (H2)

Fall 2013

Instructor: Sharmila Chatterjee

TA: Francisca Merchan Higuera

Lecture: TTh 10:00-11:30 (E51-151)

Information:

Announcements

Course Feedback Request and Course Wrap-up

Dear Students,

Please take a few minutes to review the course wrap-up slides posted for class 12 and print out the supplemental resource articles as they are good for future reference. To those who have filled up the course feedback for B2B (15.833), thank you. To those who have yet to do so, please take a few minutes to share your feedback as this is most helpful for me as I look to update the course every year. Thanks again for your engagement and great enthusiasm in the class. Once again my very best wishes for a lovely holiday season and a phenomenal new year. Finally, please feel free to contact me with any questions you may have next semester or later. Best Regards

Sharmila

Announced on 15 December 2013 9:05 p.m. by Sharmila Chatterjee

Peer Feedback Required

Dear all,
If you already submitted the Peer Feedback, ignore this announcement.

For the rest, make sure you deliver your peer feedback by email to me or to Prof. Chatterjee by today (Thursday 12th) at noon the latest. You can find the form under "Materials" on Stellar.

Thanks,
Francisca

Announced on 12 December 2013 1:26 a.m. by Francisca Merchan Higuera

Peer Team Feedback Form

Dear Students,

The peer team feedback form is posted in Materials under "General" as well as under "Class 12." Sorry, if you had trouble finding it in the syllabus. Thanks

Sharmila

Announced on 10 December 2013 3:27 p.m. by Sharmila Chatterjee

Course Evaluation

Dear all,
Tomorrow is our last class. Time flies! We hope that you had a great time learning about the specifics of the B2B Marketing.

Just a final reminder, bring your laptops for course evaluation tomorrow.

Best,
Francisca

Announced on 10 December 2013 12:35 a.m. by Francisca Merchan Higuera

Project Presentations and Peer Evaluation Scorecard

Dear Students,

Every year it is wonderful to see your projects come together. Seeing a variety of applications should be a great learning experience for you. This is a reminder vis-à-vis the class structure and content for tomorrow:

1. The Peer evaluation score card is posted under “Project” in the Materials section. Here you can see the dimensions to keep in mind. I will make copies and bring to class.

2. The dimensions in the peer evaluation scorecard closely follow the “Oral Presentation Guidelines” referred to in my Nov 22^nd announcement and posted under “Project” in the Materials section.

3. As I mentioned in class, 5 teams present tomorrow (I will pick in class). Peer evaluations will help pick the winner and runner-up. We will replicate this on Tuesday with the remaining 5 teams.

4. Please feel free to refer to sample presentations - “Pineapple presentation” and “Francis Ford Coppola” under “Project” on Stellar

5. Please stick to the time limit stated in the Oral Presentation guidelines – this is strictly imposed

6. Winning teams get plaques! This should be fun!!

See you tomorrow. Best Regards

Sharmila

Announced on 04 December 2013 5:00 p.m. by Sharmila Chatterjee

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