15.818  Pricing

In-Class Exercise Reminder - Bring Computer!

Hey all,

Just a quick reminder that you need your computer (excel) to solve (and access) the in-class exercise tomorrow (Tuesday). Please make sure your computers are charged as we may not have enough power outlets for everyone to charge their laptops during the session.

I will check my email in the morning for any last minute questions.

See you tomorrow!

Charlotte and John

Announced on 08 December 2014  11:45  p.m. by Charlotte Anna Margareta Persson-Gulda

Marketing Professors Love Feedback

Dear Students,

I just wanted to urge you to make sure you complete the online subject evaluations at:

http://web.mit.edu/subjectevaluation

I realize that after pricing you have done an awful lot of surveys but you should know that I very much appreciate the time you take to fill these in and the ideas you have.

Best Wishes
CT

Announced on 04 December 2014  8:24  a.m. by Catherine Elizabeth Tucker

See you on Class on Thursday

Dear Students,

Thank you for all the pricing presentations. We have enjoyed them immensely.

This is just to remind you that we have our grand "finale" on Thursday and we will be meeting back together in E62-233.

In addition, if you or someone else is planning to make some key strategic decisions on the basis of a pricing project you are welcome to get detailed feedback by signing up for a slot at meetme.so/catherinetucker. If you can't find a slot let me know and I will add more where possible.

Finally, if you are worrying about the entirely optional and open-book exercise on Tuesday next week why not check out previous exercises that are posted on Stellar such as
https://stellar.mit.edu/S/course/15/fa14/15.818/courseMaterial/topics/topic17/exam/Pricing_Exercise_2012_Suggested_Solutions/Pricing_Exercise_2012_Suggested_Solutions.pdf
to reassure yourself.

Best Wishes
CT

Announced on 02 December 2014  3:49  p.m. by Catherine Elizabeth Tucker

Do those surveys!

Hi Class,
We have a little over half of the class participating in classmates surveys. These surveys are important for your classmates as many of them are going to start presenting this week. Please do them at: https://docs.google.com/spreadsheets/d/1n_NfC1X5_qS1MRe4MK1LxLhASN6eFBw4_LBtoBppg4w/edit#gid=0
Looking forward to seeing all of your presentations soon!
John

Announced on 17 November 2014  8:37  a.m. by John Hyun-June Kang

Group Presentations

Dear Students,
We are looking forward to your group presentations over the next two and half weeks...
Just a few reminders:

- This should be an eight-minute presentation designed to persuade the CMO/CFO in that industry that your project is helpful to them.
- We will hear these presentations in Room E62-550.
- Be there for the entire time that your presentation slot is scheduled for. Ask questions of your classmates. Do not play with electronics. You do not have to attend classes where you are not presenting.
- Upload your presentation to Stellar on the morning you present by 7:30am. Use a PDF to avoid strange powerpoint or keynote issues.
- You should hand your two-page technical appendix to me at the start of your presentation in paper form. The idea of this technical appendix is to impress me by outlining the steps you took and the data you used to reach your conclusions. It is not supposed to be pretty or polished.
- Generally 5 slides work well for a presentation. One where you explain what you are pricing, another where you explain the methodology, another where you present results, another where you go into the nuances of your analysis, and the final one where you present your recommendations.
- Charlotte and John will be keeping strict time to make sure that we have an opportunity for questions.
- You can wear whatever you want. I am always entertained by costumes. One year some Sloan Fellows turned up in beachwear for their Sunscreen pricing project which was very memorable.

See you back together on December 4th for our final class together.

Best Wishes
CT

Announced on 16 November 2014  5:26  p.m. by Catherine Elizabeth Tucker