15.833 Business-to-Business Marketing
Fall 2015
Instructor: Sharmila Chatterjee
TA: Davide Macchi
Lecture: "T, Th" (10:00-11:30)
Information:
E51-151
Announcements
Thank you , Course Evaluations and Happy Holidays
Dear B2B Students,
I just wanted to take a moment to thank you for your enthusiastic participation in my B2B class. It was a real pleasure working with you. Each year I look forward to the value selling projects and am always impressed at the high caliber at which you deliver. This year was particularly exceptional - thank you for the great work on your projects.
Please do not hesitate to reach out to me after you graduate as I love hearing from you.
Please take a moment to share your feedback (via the evaluations) as your comments really help me enhance learning outcomes.
Once again, thank you. I wish you and your family a wonderful holiday season and a great new year.
Best Regards
Sharmila
Announced on 12 December 2015 11:14 p.m. by Sharmila Chatterjee
Peer evaluation due tonight and course evaluation
Dear class,Congratulations for completing the class! It was a terrific half-semester and we hope you all enjoyed it.
Please remember that your individual Peer evaluation forms
and final team papers are due tonight at midnight .
Submission instructions:
- Peer evaluation: email to TA
- Final papers: email to TA with prof. in cc
And lastly, please remember to complete the course evaluation
form!
The link is: http://web.mit.edu/subjectevaluation.
You have time until next Monday (Dec 14) at 9am.
Thanks again, and have a wonderful break!
Announced on 10 December 2015 3:50 p.m. by Davide Macchi
Tomorrow's class and peer evaluation reminder
Dear all,Congratulations to you all for completing your project presentations! We were really impressed by the quality of all of your projects.
Tomorrow is our last class, and the schedule will be as
follows:
1. Course wrap up and discussion on branding
2. Project presentations by winners from the two sessions
3. Award ceremony: we'll award both Runner ups from the two
presentation sessions and we'll also elect the final
winner.
Lastly, please remember that your team peer evaluation form is due tomorrow at midnight. You can find the peer evaluation form under “Appendix VI” in the syllabus, or alternatively download it from stellar (in the “Materials” section, under “General”).
See you all tomorrow!
Announced on 09 December 2015 2:19 p.m. by Davide Macchi
Submission instructions for team presentation and final report
Dear all,Tomorrow we'll have the first session of final team presentations, we hope you are all getting excited!
Please read carefully the following instructions to
submit:
- Powerpoint presentations are due by 8am of the morning of your
presentation day. Please email them to me, with prof.
Chatterjee in cc.
- Final reports are also due on Thursday, December 10 end of the
day (midnight). Also in this case, please submit them by email
(TA+prof).
Lastly, a couple logistics information about the presentation
sessions:
- Each team will have a maximum of 8 minutes to present, followed
by 2 minutes of Q&A. We will keep track of the time therefore
please make sure not to exceed your allocated time.
- Lunch boxes will be provided and will be distributed after the
presentations
See you all tomorrow!
Announced on 07 December 2015 7:31 p.m. by Davide Macchi
Optional Hot Topic exercise, Final presentations logistics and next class
Dear all,As some of you expressed interest for the optional Hot Topic Exercise, please remember that the deadline to submit is Thursday December 3 at midnight . You can find more information on the syllabus, Appendix V (an updated version of the syllabus has just been uploaded to Stellar).
Additionally, final presentations are next week! Please check out logistics information below, and remember that every team is expected to attend and partecipate to the full session.
Tuesday, December 8th
Time: 11:30am-12:45pm
Room: E62-250
Teams presenting: Magic Marketers, Wall-E, NoRa, MILK, SDMBA
Wednesday, December 9th
Time: 11:30am-12:45pm
Room: E62-250
Teams presenting: BizNice 2 BizNasty, Vinit 2 Win It, Marketeam,
Always Be Closing
Last but not least, a clarification on the upcoming class (Thursday Dec 3). Prof. Chatterjee will lead a lecture in the first part of the class (~30 mins), and the rest of the time will be left free for you to work on your projects. Therefore, attendance is expected and will be tracked as usual.
Thank you all for your collaboration!
Davide
Announced on 01 December 2015 5:26 p.m. by Davide Macchi