15.818 Pricing (H2)
Spring 2010
Instructor: Catherine Elizabeth Tucker
TA: Cristina Daniela Nistor
Section A:
MWF 10:00-11:30
(E51-149)
Section B: MWF 1:00-2:30
(E51-149)
Information:
Announcements
TA Position for 15.833 Fall 2010
A TA position is available for 15.833 Business-to-Business Marketing for H2 in Fall 2010. Please visit Sloanpoint at the following URL for details:
Announced on 14 May 2010 10:11 a.m. by Cristina Daniela Nistor
Best of luck in the future!
Dear Students,
A lot of you took the final. I was impressed with the sophistication of your answers. The moral of the final was that even writers for the New York Times can't shift their mentality from a cost-based pricing approach when there seems quite an obvious case for value-based pricing for iPad applications. Further, if the writers of the New York Times can't shift from a cost-based pricing mentality then application developers really need to worry about their competitors' future pricing decisions given that Apple has designed a storefront that rewards firms for maximizing downloads.
Many of you have asked for my future whereabouts. I gather that since the departure of Mark Ritson, people assume that Sloan Marketing Professors with odd accents are apt to disappear. However, I can assure you that I will be around Sloan for the foreseeable future (at least to 2015). I will, however, be moved into a new office (E62-533) over the summer which I am assured will be appropriately palatial and even may have seating. I only teach pricing, and I (along with Cristina) will be teaching it again in H2 of the Spring Semester in 2011.
I look forward to hearing about your future pricing successes!
Best Wishes
CT
PS Also, just in case you hadn't had enough pricing surveys I wanted to mention a pricing survey that I am running with a colleague at LBS
http://bit.ly/b5ly30
If you could spare the time that would be wonderful.
PS2. I have unfortunately hit capacity and have no more room for students in terms of supervising independent studies (evidently I price to low). I do, however, have a few slots open to supervise master theses should anyone be tempted in that direction.
Catherine Tucker
Douglas Drane Career Development Professor in IT and Management
Assistant Professor of Marketing,
MIT Sloan School of Management, E62-533,
Cambridge, MA 02142
(617) 252 1499
cetucker@mit.edu
A lot of you took the final. I was impressed with the sophistication of your answers. The moral of the final was that even writers for the New York Times can't shift their mentality from a cost-based pricing approach when there seems quite an obvious case for value-based pricing for iPad applications. Further, if the writers of the New York Times can't shift from a cost-based pricing mentality then application developers really need to worry about their competitors' future pricing decisions given that Apple has designed a storefront that rewards firms for maximizing downloads.
Many of you have asked for my future whereabouts. I gather that since the departure of Mark Ritson, people assume that Sloan Marketing Professors with odd accents are apt to disappear. However, I can assure you that I will be around Sloan for the foreseeable future (at least to 2015). I will, however, be moved into a new office (E62-533) over the summer which I am assured will be appropriately palatial and even may have seating. I only teach pricing, and I (along with Cristina) will be teaching it again in H2 of the Spring Semester in 2011.
I look forward to hearing about your future pricing successes!
Best Wishes
CT
PS Also, just in case you hadn't had enough pricing surveys I wanted to mention a pricing survey that I am running with a colleague at LBS
http://bit.ly/b5ly30
If you could spare the time that would be wonderful.
PS2. I have unfortunately hit capacity and have no more room for students in terms of supervising independent studies (evidently I price to low). I do, however, have a few slots open to supervise master theses should anyone be tempted in that direction.
Catherine Tucker
Douglas Drane Career Development Professor in IT and Management
Assistant Professor of Marketing,
MIT Sloan School of Management, E62-533,
Cambridge, MA 02142
(617) 252 1499
cetucker@mit.edu
Announced on 14 May 2010 7:49 a.m. by Catherine Elizabeth Tucker
Final Week of Pricing
Just a few pointers about our final week.
Monday (May 10) Class structure:
- Roadmap to pricing: A summary of the class, and some challenges to conventional notions about pricing
- Evaluations (after which people who are not taking the exam should feel free to leave)
- Q&A with Professor Tucker about the final exam on Wednesday.
Wednesday (May 12) Class is our 1 hour and 20 minute (Optional) Final.
- This is an open-book final
- You should complete this using your laptops as there will be some Excel work. Please email you final answers to Christina.
Feedback:
For those of who used your group presentation as a means of collecting pricing data about a product that you will actually need to make a pricing decision on soon, I have set aside some time next Thursday to give you a chance for feedback. You are welcome to choose a 10-minute slot using the link below where I would be happy to tell you about what I think you should do next, and also to discuss concerns about how reliable the data are for guiding pricing decisions.
http://www.doodle.com/crben8sif23tcstp
Monday (May 10) Class structure:
- Roadmap to pricing: A summary of the class, and some challenges to conventional notions about pricing
- Evaluations (after which people who are not taking the exam should feel free to leave)
- Q&A with Professor Tucker about the final exam on Wednesday.
Wednesday (May 12) Class is our 1 hour and 20 minute (Optional) Final.
- This is an open-book final
- You should complete this using your laptops as there will be some Excel work. Please email you final answers to Christina.
Feedback:
For those of who used your group presentation as a means of collecting pricing data about a product that you will actually need to make a pricing decision on soon, I have set aside some time next Thursday to give you a chance for feedback. You are welcome to choose a 10-minute slot using the link below where I would be happy to tell you about what I think you should do next, and also to discuss concerns about how reliable the data are for guiding pricing decisions.
http://www.doodle.com/crben8sif23tcstp
Announced on 06 May 2010 11:46 a.m. by Catherine Elizabeth Tucker
Corrections to price elasticities document
I hope you are having a wonderful weekend.
Some eagle-eyed students noticed some potential confusing typos in the price elasticities document that I emailed out. I have now corrected them.
So you don't get confused, I suggest you print out a new copy:
http://stellar.mit.edu/S/course/15/sp10/15.818/courseMaterial/topics/topic4/lectureNotes/lecture_actionplan_AM/lecture_actionplan_AM.pdf
Some eagle-eyed students noticed some potential confusing typos in the price elasticities document that I emailed out. I have now corrected them.
So you don't get confused, I suggest you print out a new copy:
http://stellar.mit.edu/S/course/15/sp10/15.818/courseMaterial/topics/topic4/lectureNotes/lecture_actionplan_AM/lecture_actionplan_AM.pdf
Announced on 02 May 2010 3:14 p.m. by Catherine Elizabeth Tucker
One Additional Survey
Announced on 01 May 2010 11:03 a.m. by Cristina Daniela Nistor
