MIT Subject Listing & Schedule
IAP / Spring 2019 Search Results

Searched for:

1 subject found.

15.814 Marketing Innovation
(15.810)

(, )
Prereq: None
Units: 3-0-6
Credit cannot also be received for 15.732, 15.8141
You must pre-register and participate in Sloan's Course Bidding to take this subject.
Lecture: MW4-5.30 (E62-250)

Develops the skills necessary to market innovations, including new products, services, concepts, and customer experiences. Covers how to select the right market, target that market effectively, position a product or service for maximum success, and combine analytics, frameworks, and research for maximum potential. Emphasizes both marketing theory and practice: proven solutions to marketing problems, case sessions to illustrate the application of these techniques in various industries, and practice sessions to apply these techniques to real problems. Expectations and evaluation criteria differ for students taking graduate version; consult syllabus or instructor for specific details.
J. Zhang
Spring: J. Hauser
No textbook information available