MIT Subject Listing & Schedule
IAP / Spring 2018 Search Results

Searched for: "15.810"    Subjects offered any term

1 subject found.

15.810 Marketing Management

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Prereq: None
Units: 3-0-6
Credit cannot also be received for 15.732, 15.812
You must pre-register and participate in Sloan's Course Bidding to take this subject.
Lecture: MW1-2.30 (E62-250) or MW2.30-4 (E62-250)

Develops skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. Presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting.
J. Hauser
No textbook information available