|
Home
| Subject Search
| Help
| Symbols Help
| Pre-Reg Help
| Final Exam Schedule
| My Selections
|
Searched for: "15.847" Subjects offered any term 1 subject found.
15.847 Consumer Behavior
(
); second half of term
Prereq: 15.810
Units: 3-0-6
Begins Apr 2. Lecture: TR4-5.30 (E51-325)
Examines models of consumer behavior and methods for its analysis and prediction. Focuses on theories developed in marketing, psychology, and other behavioral sciences, and their role in understanding consumer preferences and decision making. Reviews theories in the context of a variety of industry applications. Students apply theories to their own market research projects.
T. Rai
No textbook information available
| ||||||||
