15.360 Introduction to Technical Entrepreneurship
Fall 2009
Instructor: Michael A Cusumano
TAs: ivyc@mit.edu, Pedro Tomas Santos
Lecture: W 4:00-7:00 (E51-345)
Information:
Announcements
There is class today!
Announced on 09 December 2009 2:50 p.m. by ivyc@mit.edu
News about iTeams Spring 2010 (15.371)
Announcement about iTeam course 15.371. iTeam Spring 2009 projects can be found in the Materials section under E-Center:• Do you want to work with innovative technology from MIT labs,
evaluating their commercial potential, key market applications -
developing a commercialization strategy and building an execution
plan focused on the technology and the market?
• Do you want to build your skills at evaluating cutting edge
technology and early stage commercial potential, developing tools
for commercial due diligence in the process?
• Do you want to building a network into the MIT Entrepreneurial
Ecosystem?
If you do, apply for iTeams (15.371) TODAY!
iTeams (“Innovation Teams”) is a class offered jointly between the
Schools of Engineering and Management. Students select a project
from a set of technology projects selected from MIT labs or other
leading research laboratories. Working with a team of 4-5 peers (an
advisor and the scientists) throughout the semester you will focus
on evaluating the commercial potential of the technology and
developing a commercialization strategy for the most promising
application. You will come out of the class with a good
understanding of go-to-market strategy building, how to do market
size analysis, identifying the right applications for scientific
projects, the importance of IP and methodologies to engage
customers – all key for due diligence in highly uncertain
commercial setting - and methods to assess the risks associated
with early-stage commercialization.
The course is led by Prof. Fiona Murray from Sloan (and current
Associate Director of the MIT Entrepreneurship Center) and Dr. Luis
Perez-Breva from School of Engineering.
CLASS TIMES – Monday/Wednesday 5:30 – 8 (we usually only meet until
7) in STATA 124.
For more information and course registration details, check out the
iTeams website at http://entrepreneurship.mit.edu/iteams/.
A partial list of projects next semester are attached with this
email. If you have more questions, contact the TA - Ravi Inukonda
(ravii@mit.edu).
KEY DATES FOR SPRING 2009 for iTeams are:
• Wednesday January 27th - Application deadline
• Wednesday Feb 3rd - First class
• Monday Feb 8th - PI Presentations
• Tuesday Feb 9th - Individual project selection due to TA by
noon
• Wednesday Feb 10th - Teams announced in class
A DRAFT LIST OF THE PROJECTS FOR SPRING 2010 IS ATTACHED.
Fiona Murray
Sarofim Family Career Development Professor
Associate Professor of Management
Associate Director, MIT Entrepreneurship Center
Co-Head, TIES (Technological Innovation, Entrepreneurship &
Strategic Management) Group
MIT Sloan School
50 Memorial Drive E52-567
Cambridge, MA 02142
v.mail 617.258.0628
fax 617.253.2660
website http://web.mit.edu/fmurray/www/
i-Teams http://entrepreneurship.mit.edu/iteams/
Announced on 08 December 2009 11:00 p.m. by ivyc@mit.edu
Reminders for Wednesday
Hello Everyone,
We want to give you a couple of reminders about this Wednesday.
1). You have an individual assignment due on Wednesday in class. Please read the syllabus for details and bring your hard copy to class.
2). Wednesday is E&I holiday party. You will get a chance to mingle with all the 2010 E&I students as well. Please bring your spouse along.
E&I teaching team
Announced on 07 December 2009 7:23 p.m. by ivyc@mit.edu
15.360 12/2 Participation Survey - Closes 12pm Friday
Please fill out today's survey for participation credit.
http://www.surveymonkey.com/s/KL89VHN
Regards,
E&I TAs
Announced on 02 December 2009 4:54 p.m. by Pedro Tomas Santos
EXTERNSHIP OPPORTUNITY: BUILDING SOCIAL NETWORKING STRATEGY FOR A LEADER IN DIGITAL PHOTO
EXTERNSHIP OPPORTUNITY: BUILDING SOCIAL NETWORKING STRATEGY FOR
A
LEADER IN DIGITAL PHOTO BOOTHS
COMPANY: Fantasy Entertainment (owned by Sankaty Advisors –
Affiliate
of Bain Capital)
Develop strategy to leverage dominant position of company in
the
digital photo booths (in places like malls, movie theaters,
Disney)
with new social network strategy
CHARACTERISTICS of COMPANY:
o $30M in annual revenue,
$4million EBITDA
o Owned by Sankaty Advisors
(Affiliate of Bain Capital)
o 2,500 Booths nationwide
o Web site: www.blababooth.com
SKILLS NEEDED:
o Strategic thinker
o Marketing analysis
o Social Media domain
expertise
PROJECT:
o Design, collect and analyze
Web analytics of target market
o Determine core competitive
advantage
o Design sustainable, profitable
growth strategy
TIMEFRAME:
o Could be January and/or
Spring Semester
BENEFITS:
o Pay expenses
o Direct exposure to Executive
Management Team and Sankaty
Advisors LLC
o Potential to attend industry
conference
o Potential for longer-term
engagement
LOCATION:
Fantasy Entertainment Corporate
Office
8A Industrial Way
Salem, NH 03079
(35 min North of Boston on I-93, Exit #2 in
NH)
CONTACT:
Casey Cammann, VP, Business Development,
Fantasy Entertainment
Announced on 22 November 2009 5:01 p.m. by Pedro Tomas Santos