15.387 Tech Sales and Mgmt
Fall 2007
Instructors: Howard Anderson, Kenneth P Morse
TAs: David Miles Reich, Sara A. Greenbaum
Lecture: TR8.30-10 (BEGINS OCT 29) (E51-345)
Announcements
Howard on Open Source
Announced on 09 December 2007 10:40 a.m. by David Reich
Assignment 08 - MorganCare - Case Updated
The MorganCare case has been updated as of Sunday evening, 11/25 at 8pm. Please prepare based on the updated case for class on Tuesday, 11/27. Please email Dave or Sara if you have any questions.
Announced on 25 November 2007 8:11 p.m. by Sara Greenbaum
Sample "A" papers posted
Three examples of “A” papers have been posted to Stellar under the Materials section to help you better understand what makes for an “A” write up. Also, the grading criteria for video assignments can be found in the Material’s section as well. Let us know if you have any questions.
Best,
Howard
Ken
David
Sara
Announced on 19 November 2007 9:53 p.m. by David Reich
Tuesday (11/13) Take a Salesperson to Lunch
For Tuesday (11/13) be prepared to talk about one thing you learned when talking to a salesperson and one good question that your classmates would love to have the answer to, regarding sales, that you learned from your interview.
We are now beginning to wind up the sales portion of the class and are moving to the sales management portion, so get to work lining up a sales manager to talk to. I would like the sales manager to be from a different company than the sales person you already interviewed.
Remember:
A sales person is someone who carries a quota.
A sales manager has a number of sales people working for
him/her.
Regards,
Howard
Announced on 11 November 2007 3:03 p.m. by David Reich
Welcome to 15.387 Technology Sales and Sales Management
Welcome to 15.387. We want to make sure everyone is clear on a few of the upcoming assignments:
1. Partners: Please pick a partner as soon as
possible since the first write up is due this week. Submit
your partners name and your "A" or "B" role in
the homework section of Stellar. Email both of us if you are not
able to find a teammate and we'll do our best to help you find
a pair. The enrolled student list should also be on Stellar so
feel free to email others to find a partner if necessary.
2. A & B roles: You and your partner should decide
who will write up "A" cases and who will write up the
"B" cases. Do this however you like, but let us know who
will be doing each. Write ups are to be completed
individually.
3. Pill Caddy Case (due Th 11/1): The teammate doing
the "A" assignments should write up this case, when not
writing up a case you should still read the case and be ready to
role play if called upon to do so. If you do not have a
partner by tomorrow night, please plan to write up Pill Caddy and
we will do our best to help find you a partner over the
weekend.
4. Take a Salesperson to Lunch (due Tues 11/13): See
instructions in the syllabus and ask either Sara or myself if you
have additional questions.
5. Video Role Play: Please buy 3 mini-DVDs for the
assignments. The first section choice should be completed
next week.
Please let us know if you have any questions.
Thanks,
Dave and Sara
Text Book:
“Professional Selling & Sales Management” by Ralph W. Jackson,
Robert D. Hisrich, Stephen J. Newell
Published by:
Northcoast Publishers Inc.
2007 copyright
Take a Sales Person to Lunch Assignment - Date due:
November 13, 2007 in class
You are to identify, get an appointment and meet with an
experienced sales person about what it means to be an effective
salesperson. Discuss the requirements to become a good salesperson,
as well as other relevant matters (territory management,
incentives, information systems, etc.). Write the insights that you
learned in 2 pages max. Bullet points are OK.
Take a Sales Manager to Lunch Assignment - Date due:
December 11, 2007 in class
You are to identify, get an appointment and meet with an
experienced sales manager (CEOs are OK, as long as they are
involved in sales and they were sales manager at some point of
their career) about what it means to be an effective salesman and
an effective sales manager. Discuss the differences between a good
salesman and a good sales
Announced on 23 October 2007 10:56 p.m. by David Reich