Course»Course 15»Fall 2010»15.838»Homepage

15.838  Research Seminar in Marketing: Consumer Behavior

Fall 2010

image restricted to class participants

Professors J. Ackerman and R. Gosline: Joshua Maxwell Ackerman, Renee Richardson Gosline

Seminar:  W 2:30-5:30  (E62-526)        

Information: 

Consumer behavior insights are crucial to the understanding the consumption choices that people make and the development of effective Marketing strategies. This course will provide an introduction to Consumer Behavior academic literature, in two modules: the first is rooted in Sociological theory (how social structure shapes behavior); the second is rooted in Psychology (with an emphasis on evolutionary factors). Professors Gosline and Ackerman will guide you through these disciplinary approaches to consumer behavior, respectively.

Announcements

Update-schedule

Hello all, please see the Forum on this website. You will find a thread with the student-led discussion schedule there. Please inform us of the reading you will assign by posting the citation in this thread, allowing sufficient time before the class meeting (by the prior Friday).

The syllabus has been amended slightly based on our discussion today. The new version is available on the Materials section of the website. Please note: the Belk article that was originally assigned for next week has been made optional.

Announced on 08 September 2010  8:01  p.m. by Joshua Maxwell Ackerman