15.387 Entrepreneurial Sales
Fall 2014
Instructors: Kirk Arnold, Dennis Hoffman, Norman Louis Shipley
TAs: Ethan Bar Yehuda, Zachary A Corker
Lecture: TTh 4-5:30 PM (E62-276)
Information:
Nothing happens until a sale is made. That simple point underlines the critical importance of sales to the entrepreneur. Almost every business plan ‘assumes’ a certain amount of sales, but that assumption is the tipping point. Without sales, the entire business model is an exercise in frustration and futility.
A - always
B - be
C - closing
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