15.821  Listening to the Customer (H1)

A quick note about another marketing course being offered in H2:

Description: 15.833 Business to Business Marketing
This course applies marketing concepts, analyses and tools used in business to business (B2B) marketing which accounts for more than half of the economic activity in the US. The course applies classical and contemporary concepts to the B2B marketplace. We develop an understanding of customer value management as a strategy for delivering superior value to targeted business segments while maintaining equitable returns.

Instructor: Sharmila Chatterjee

Lecture:  MW 10:00-11:30  (E51-057)      

 

This is a quick note to remind everyone who is presenting tomorrow to email me their presentation slides by midnight.

Looking forward to your presentations!

Best,

Cristina

The presentation schedule for Oct 6th and Oct 13th is now on Stellar under General Materials. Please check that your team can present during that time and let me know if there are schedule conflicts.

Best,

C.

I will work on the presentation schedule over the weekend, so please email me by Monday with a “must present on” date (and reason for it) or a “preference to present on ” date for your group. If you are indifferent between the two presentation days, there is no need to email me.

Have a great weekend!

Cristina

I have posted a copy of the Sloan Standards under Materials. Those include arriving on time for class, not leaving during class and not using electronics (laptops, cell phones, ipads etc).

There is an added benefit to following Sloan rules: being able to participate in our class discussions. Class participation depends on good comments and we are interested in comments or questions that add something meaningful to the discussion. Paying attention to class discussion is the only way to increase chances of a great comment.