15.847 Class Home

15.847 Consumer Behavior

Spring 2012

image restricted to class participants

Instructor: Joshua Maxwell Ackerman

TAs: Jeffrey Phillips, Manu Sharma

Section A Lecture: TTh 10:00-11.30 (E51-315)
Section B Lecture: TTh 1:00-2:30 (E51-145)

Information:

Announcements

Class survey A-4

Hi everyone -- here is the last (4th) of the class extra credit surveys. Takes about 10 minutes. Remember, please complete this by class time on Thursday (May 10th). Thanks!

https://hbs.qualtrics.com/SE/?SID=SV_6xn0S7pbZliNxIg

Announced on 08 May 2012 2:39 p.m. by Joshua Maxwell Ackerman

Group Project Presentation Dates

Dear Class,

We have uploaded the dates for your group project presentations on Stellar (under Materials). Please remember that all final papers are due on Tuesday May 15 regardless of when you present. Also, you are required to attend both days of final presentations, even if you are presenting on Tuesday.

Thank you very much.

Jeff and Manu

Announced on 08 May 2012 1:13 p.m. by Jeffrey Phillips

Tuesday's Assignment

Dear Class,

We hope you're having a nice weekend. We just want to remind you that the assignment for Tuesday, which is posted to Stellar under Materials - El Bulli, is to work with your final project groups to discuss your ideas. Nothing needs to be turned in. The worksheet is designed to guide your discussions.

Thanks. See you Tuesday.

Jeff and Manu

Announced on 06 May 2012 9:57 a.m. by Jeffrey Phillips

Interesting Event This Week

Hi everyone,

There is an event being held at Sloan this week that will touch on consumer behavior in the online world. Further details below.

Also, if you haven't filled out some classmates' surveys, please do so now!
https://docs.google.com/document/d/1_-ormoxhxJGmo65rIQTDVSvLAkUn7sy7BzhJJNF7WMI/edit

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Event details
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Joint Speaker Event: Sales, Marketing & Tech Clubs

WHAT: Collaboration in a virtual 3D world
WHEN:12:00 on 03-May-2012
WHERE:E51-335
LUNCH:Lunch will be provided. Come early.
- Where is the next frontier for customer engagement, long distance learning and collaboration at scale?
- How are companies like TELUS, Barclays, Government Agencies (!?) and TEDx thinking about the future of global interaction?
- What are MIT planning for alumni engagement in 2013?
Is virtual reality really a competitive alternative to video presence?
- How do real world consumer behaviors map to the online environment?

This Thursday, Paul McDonagh-Smith will be visiting MIT Sloan to answer these questions and more.

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Thanks!

Jeff and Manu

Announced on 01 May 2012 10:28 p.m. by Manu Sharma

Fall TA opportunities

Hi all -- just a quick note in case you are interested in TAing a course in marketing this fall. TAs are needed for both 15.833 (Business-to-Business Marketing) and 15.S03 (Introduction to Enterprise Management). If you are interested, contact the instructor, Sharmila Chatterjee, at sharmila@mit.edu. You can find information on qualifications and more on My Sloan.

Thanks!

Announced on 26 April 2012 2:54 p.m. by Joshua Maxwell Ackerman

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