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15.392  Designing, Dev. and Launching Successful Products in an Entrepreneurial Environment (H1)

Spring 2015

Instructors: Paul Michael English, Brian Halligan

TA: Vanessa M Anderson

Lecture:  5:30-7:00  (E51-149)        

Information: 

 

Announcements

Course Evaluation

Please fill out the course evaluation! http://web.mit.edu/ subjectevaluation

Announced on 12 March 2015  7:07  p.m. by Vanessa M Anderson

More Articles!

From BH on building durable marketing:  http://tomtunguz.com/content- marketing-compounding-returns/

Announced on 11 March 2015  1:21  p.m. by Vanessa M Anderson

Brian Balfour Links

Rather than slides, here are a few useful links from Brian Balfour:

Growth Process Intro  w/ the  Slides + Video

Additional helpful posts:

Traction vs Growth

Growth vs Marketing vs Product

How To Choose Your Customer Acquisition Channel

Announced on 11 March 2015  11:08  a.m. by Vanessa M Anderson

Final Project Submission

The folder for the final project is now on Stellar.  Please submit all powerpoints and supplemental materials prior to class tomorrow.

Additionally, Brian Balfour's slides are now available on Stellar.

Announced on 11 March 2015  11:07  a.m. by Vanessa M Anderson

One more tool....

http://backlinko.com/

Announced on 09 March 2015  4:25  p.m. by Vanessa M Anderson

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