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Searched for: 1 subject found.
15.356 Product and Service Development in the Internet Age
(
); second half of term
Prereq: None
Units: 4-0-5
Begins Mar 30. Lecture: MWF4-5.30 (E62-450)
Explains both the theory behind novel innovation development methods, and how they can be profitably used in practice. Covers lead user searches, internet-based crowdsourcing, design by customers using innovation toolkits, and more. Includes visits from industry experts who present cases that illustrate the art required to implement each method.
E. Von Hippel
No textbook information available
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