.BG D
.FN cereal
.TL
Consumer Attitudes Towards Breakfast Cereals
.PP
.AG attitude
matrix giving percentage of people agreeing with 11
statements
e.g., "Reasonably Priced",
(rows) about 8 brands of cereals (columns).
.SH SOURCE
T. K. Chakrapani and A. S. C. Ehrenberg,
"An Alternative to Factor Analysis in Marketing Research\(emPart 2:
Between Group Analysis",
.ul
PMRS Journal,
Vol. 1, Issue 2, October 1981, pp. 32-38.
Republished by permission of the Professional Marketing Research Society.
.KW dataset
.WR
