.BG D
.VE $Header: /usr3/s/current/s/data/.help/RCS/cereal,v 1.2 83/12/30 23:08:13 rab Exp $
.FN cereal
.TL
cereal: Consumer Attitudes Towards Breakfast Cereals
.PP
.AG attitude
matrix giving percentage of people agreeing with 11
statements (rows) about 8 brands of cereals (columns).
.AG rowlab
statements about cereals, i.e., "Reasonably Priced", etc.
.AG collab
brand of cereal.
.SH SOURCE
T. K. Chakrapani and A. S. C. Ehrenberg,
"An Alternative to Factor Analysis in Marketing Research--Part 2:
Between Group Analysis",
.ul
PMRS Journal,
Vol. 1, Issue 2, October 1981, pp 32-38.
Republished by permission of the Professional Marketing Research Society.
.KW dataset
.WR
